McDonald's feels for Santa's hungry reindeer in U.K. holiday ad

The fast feeder has also rebranded its carrot sticks as 'Reindeer Treats'

Published On
Nov 20, 2018

Editor's Pick

McDonald's U.K  is really hammering home the message that it sells carrots sticks in its holiday ad this year. 

The spot by Leo Burnett builds on last year's commercial, in which a little girl saves her McDonald's carrot sticks for the reindeer. This time, Santa is left to worry about his hungry transport team. While children from all over keep him stuffed with cookies, it seems the reindeer are forgotten. But St. Nick has a brilliant idea--under the Golden Arches, he stocks up on the orange vegetable (presumably no supermarkets on greengrocers were available). 

To go with the ad, again directed by James Rouse via Outsider, McDonald's has rebranded its carrots as "Reindeer Treats" for the festive period It also created a digital experience on Snapchat for customers in its restaurants. The lens-based game transforms the player’s face into a reindeer and prompts them to catch as many falling carrots as possible, to be used as fuel for Father Christmas’ reindeer, determining how fast they fly through the sky. 

 

Credits

Date
Nov 20, 2018
Client:
McDonald's-UK
Agency:
Leo Burnett-London
Chief Creative Officer:
Chaka Sobhani
Creative Director:
Pete Heyes
Creative:
Andrew Long
Creative:
James Millers
Head of TV Production:
Graeme Light
Client Services Director:
Layla Potter
Board Account Director:
Bethany Watts
Account Director:
Jassmine Wixon
Senior Account Manager:
Felicity Davies
Account Manager:
Robert Ellen
Account Executive:
Callum Matthews
Account Executive:
Thomas Schofield
Head of Planning:
Max Keane
Planner:
Catherine Owen
Senior Digital Strategist:
Carl Juresic
Senior Project Manager:
Emily Green
Senior Social Media Manager:
Rory O’Neill
Head of Design:
Phil Bosher
Deputy Head of Design:
Paul Reddington
Designer:
Kinda Savarino
TVC Production Company:
Outsider
Director:
James Rouse
Producer:
Benji Howell
Editor:
Art Jones
VFX:
Framestore
VFX Supervisor:
Ben Cronin
CG Supervisor:
Ahmed Gharraph
CG Supervisor:
Grant Walker
2D Supervisor:
Suzanne Jandu
Head of Animation:
Ross Burgess
Animation Lead:
Gez Wright
Lighting Lead:
Mathias Cadyck
Asset Leads:
Joel Best
Asset Leads:
Gabriela Salmeron
Asset Leads:
Andrew Butler
Colorist:
Steffan Perry
Senior Producer:
Josh King
Line Producer:
Lucy Grist
Production Coordinator:
Emma Hughes
Audio Company:
Factory
Sound Engineer:
Anthony Moore
Marketing Director for Brand Experience and Media:
Ben Fox
Senior Brand Manager:
Hannah Pain
Assistant Brand Manager:
Sophie Williams
Campaign Assistant:
John McClure
Head of Marketing, Food & Beverages:
Michelle Graham-Clare
Marketing Manager:
Thomas O’Neill
Brand Manager:
Jodie White
Campaign Assistant:
Harry McLean
Social Media Editor In Chief:
William Bonaddio
Social Media Manager:
Ashleigh-Jayne O’Connell
Executive Business Director:
Jo Butler
Business Director:
Emma Carr
Communications Planning Manager:
Jamie Graham
Strategy Director:
Julia Smith
Strategic Partnerships Director:
Emma Parrett
Connections Planning Associate Director:
Jamie Callaghan
Connections Planner:
Joseph Easter
Digital Connections Planning Associate Director:
Tom Kirkham
Digital Connections Planning Manager:
Bea Spring
Investment Director:
Paul Milsom
Investment Associate Director:
Alex Neary
Social Associate Director:
Ediz Osman
Creative Director:
Andre Assalino
Interactive Producer:
Sinead Catney
Animator:
Jess Gaynor
Animator:
Paul Hunt
Front End Developer:
Joao Pescada
Back End Developer:
Jamie Whittle
Designer:
Adriano Esteves
Designer:
Bruno Amorim
Senior Creative Strategist:
Mark Carroll
Project Manager:
Charlotte Cauby
Creative Specialist:
Rob Waterman
Business Solutions Lead :
Camilla Schilbach
Writer and Illustrator:
Alex Latimer

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