Who knew cleaning could be this much fun? Dancer and choreographer Daniel "Cloud" Campos plays a mechanic in this new global spot for Cillit Bang, which pays homage to classic '80s movie "Flashdance."
Faced with cleaning up a filthy repair shop, Campos dons his headphones, puts on the track "Maniac" from the film and performs an awesome dance routine armed with nothing but a bottle of Cillit Bang and a few cleaning cloths. The grimy garage scrubs up gleaming white -- but what will happen when the boss turns up?
BETC Paris created the spot for the Reckitt Benckiser-owned cleaning brand, with Partizan's Michael Gracey directing. For interviews with both Gracey and Campos (who is also a director and has previously appeared in commercials for the likes of Microsoft Surface and McDonald's), the Behind the Scenes video is well worth a watch.
We haven't seen a cleaning ad so hot since this one from Liquid Plumr.