'Flashdance' Fans Will Love This Super Sexy Cleaning Ad

Daniel 'Cloud' Campos Plays a Mechanic Faced With a Grimy Garage in Spot for Cillit Bang

Published On
Jan 06, 2016

Editor's Pick

Who knew cleaning could be this much fun? Dancer and choreographer Daniel "Cloud" Campos plays a mechanic in this new global spot for Cillit Bang, which pays homage to classic '80s movie "Flashdance."

Faced with cleaning up a filthy repair shop, Campos dons his headphones, puts on the track "Maniac" from the film and performs an awesome dance routine armed with nothing but a bottle of Cillit Bang and a few cleaning cloths. The grimy garage scrubs up gleaming white -- but what will happen when the boss turns up?

BETC Paris created the spot for the Reckitt Benckiser-owned cleaning brand, with Partizan's Michael Gracey directing. For interviews with both Gracey and Campos (who is also a director and has previously appeared in commercials for the likes of Microsoft Surface and McDonald's), the Behind the Scenes video is well worth a watch.

We haven't seen a cleaning ad so hot since this one from Liquid Plumr.

Credits

Date
Jan 06, 2016
Brand:
Cillit Bang
Client:
Cillit Bang
Agency:
BETC-Paris
Client:
Marco Monti
Client:
Pieter Sercu
Client:
Christopher Carey
Agency Management:
Dominique Verot
Agency Management:
Charlotte Picq
Agency Management:
Camille Rieu
Agency Management:
Marie-Alice Poisson
Creative Director:
Stphane Xiberras
Creative Director:
Jacques Jolly
Art Director:
Alexandre Saad
Art Director:
Marie Baillot
Assistant Art Director:
Marie Baillot
Copywriter:
Guillaume Rebbot
Strategic Planning:
Marianne Hurstel
TV Producer:
David Green
TV Producer:
Emilie Cointot
Production House:
Partizan
Sound Production:
Gum
Director:
Michael Gracey

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Project Type
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