Fruit of the Loom's 'Professionals Collection' Gives You the Look of Success, Without All the Discomfort
Because Couch Potatoes Deserve Style Too
Nov 17, 2015
Worried about looking like too much of a couch potato while you're sitting around watching football and stuffing your face with chips? Fruit of the Loom has your back, with the Professionals Collection, a new line of menswear that will bring a bit of polish to your lounging.
The limited edition line of sweats look everything but with "high-end"-looking suits and leisurewear, made in comfy fleece material. Along with its agency Crispin Porter & Bogusky, Fruit of the Loom printed sweats fabric with three styles: Business Time, Country Clubber and Trail Blazer. Business Time is a comfy version of the classic pinstripe grey suit, Country Clubber (seen in the video here) features a pink polo and accompanying periwinkle sweater while Trail Blazer includes a checked sportcoat and complementary magenta bowtie and pocket square. See more images of the line here.
The limited pieces were created to gauge consumer interest in potential new products and raise awareness of the brand's everyday fleecewear. The brand is encouraging consumers to share their thoughts of the new products on social media with the hashtags #ProfessionalsCollection and #NeedThisSweatsuit.
We're wondering why Fruit of the Loom held out on releasing these sweats now, when they would have been ideal Halloween looks for dads looking to brave the Fall chill alongside their kids during trick or treating. But no worries, they'd make awesome stocking stuffers too.