7Up Creates 'Melting Machine,' a Vending Machine Made Of Ice

Campaign put a block of ice with drink cans inside it outside

Published On
Apr 25, 2013

Editor's Pick

How long does it take a block of ice with tons of 7Up cans hidden inside it to melt? BBDO Argentina invites you to find out, with "The Melting Machine," a strange name for a very non-technological campaign, which put cans of the soft drink inside a "vending machine" made out of ice. Passerby were also invited to guess what time the last can would be freed from its ice prison, and tweet their guesses.

Credits

Date
Apr 25, 2013
Brand:
7UP
Client:
7UP
Agency:
BBDO-Argentina
Executive Creative Director/Production:
Ramiro Rodriguez Cohen
Executive Creative Director/Production:
Rodrigo Grau
Creative Director:
Juan Ure

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Project Type