Vans perform a triumphant ballet in Mercedes-Benz ad

Park Pictures' Bernd Faass directs cinematic spot for the carmaker

Published On
Jun 11, 2021

Editor's Pick

Vans are not the sexiest of vehicles, but a new campaign from Mercedes-Benz takes a balletic and cinematic approach to advertising them— something that advertisers have been trying to recreate ever since Volvo Trucks' Epic Split back in 2013.

In the film, from German agency Preuss und Preuss and directed by Bernd Faass of Park Pictures, a fleet of Merceds-Benz van drivers "perform" in sychronicity to music. The choreographed sequence moves from scenes of the drivers unlocking the van with an app to switching on lights, to loading goods and strapping in. As they drive along in formation to music, like a troupe of dancers or a flock of birds, they perform a series of perfectly executed moves, and then ultimately, come together to form the Mercedes logo when seen from above.  

The spot was shot in Portugal with music via MassiveMusic. 

Credits

Date
Jun 11, 2021
Client :
Mercedes-Benz Vans
Agency :
Preuss Und Preuss
Agency Producer :
Sunna Pilz
Executive Creative Director :
Michael Preuss
Creative Director :
Oliver Flohrs
Art Director :
Maximilian Stengl
Production Company :
Element e GmbH
Production Company :
Park Pictures
Director :
Bernd Faass
Executive Producer :
Patrick Volm-Dettenbach
Producer :
Stefanie Schuster
Production Coordinator :
Jana Oberdörffer
Director of Photography :
Ekkehart Pollack
Director of Photography 2nd Unit :
Jens Spöri
Service Production Portugal :
Mamma Team
Editor :
Oliver Don
Music :
MassiveMusic
Sound Design :
Denis Elmaci
VFX Company :
Lymborg GmbH
Lead Artist :
Matthias Bauerle
VFX Animation :
Thomas Sali
Colorist :
Benedikt Hugendubel
Color :
Mograde

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