Merrill Corporation launches series of clever ads to promote new Redaction Software

For many years, Merrill Corporation has been a known brand within the work of corporate finance and M&A. Merrill’s SaaS offering, DatasiteOne, is designed to be the most feature-rich program specifically designed with their audiences needs in mind. As they began to launch their new feature, Redaction for DatasiteOne, they knew they didn’t want to follow the status quo. They wanted to craft a modern eye-catching campaign that embraces the way 23 to 35 year olds behave with brands. It needed to be board and different, but still professional and connected to the DatasiteOne brand.

Merrill Corporation launches series of clever ads to promote new Redaction Software

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