Miller Lite made a ‘Big Green Kegg’ to go with your Big Green Egg grill this summer

With the unofficial kickoff of summer just days away, brands will be out in force with warm-weather pitches and products—and here’s a fun one from Miller Lite, which has teamed up with the makers of the Big Green Egg kamado grill to create a Big Green Kegg to hold your Miller Lite. The Kegg works a little like the Egg, except the opposite—the ceramic chamber keeps your quarter-barrel keg of Miller Lite nice and chilled, while you heat up the stove for summer grilling. The Kegg costs $350, and only a limited quality have been made. Consumers can buy one at shop.millerlite.com next Tuesday through Thursday (May 28-30). If you miss out, you can visit millerlitebiggreenkegg.com beginning May 30 for a chance to win one in time for the Fourth of July. “Beer and grilling are a natural pairing. What’s better than flipping a burger or smoking a brat with a beer in hand?” said Anne Pando, director of marketing for Miller Lite. “That’s why we created the ultimate sidekick for your grill. While you’re grilling at the perfect heat, the Big Green Kegg keeps the great taste of Miller Lite ice cold so Griller Time always tastes like Miller Time.” Popular Creativity stories from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Miller Lite made a ‘Big Green Kegg’ to go with your Big Green Egg grill this summer

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