Swedish Anti Smoking Charity Targets Teen Minecraft Users with 'Fear Clinic'

Virtual Clinic Will Have Pyschologist On Hand To Help Kids Deal With Worries

Published On
Mar 04, 2014

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A Swedish anti-smoking organization is trying to persuade teenagers not to start smoking by targeting via the hugely popular video game Minecraft. The non-profit, A Non Smoking Generation, decided it needs to start with the insecurities and fears about fitting in that make teens start smoking in the first place. So, it placed a virtual "Fear Clinic" within the games, encouraging users to go there and chat about their worries with an online psychologist. The organization worked with Swedish agency Deportivo on the project.

Credits

Date
Mar 04, 2014
Agency:
Deportivo
Brand:
A Non Smoking Generation
Client:
A Non Smoking Generation

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