These gorgeous animations were filmed inside the trunk of a Mini Countryman

Intricate sets by Nix + Gerber and Kirsten Lepore show just how spacious it can be

Published On
Sep 13, 2018

Editor's Pick

Mini aims to demonstrate the surprising amount of trunk space inside the Mini Countryman in an inventive new campaign, by way of intricately animated films created entirely inside a trunk. 

Agency 360i commissioned stop-motion animator Kirsten Lepore (known for her viral film "Hi Stranger") and diorama specialists Nix + Gerber to create short films in the cargo space of a Countryman. 

The films are adorably playful, and were created intricately. Nix + Gerber’s campsite dioramas (seen here) were shaped using various types of foam, wire, flock, dirt and rocks, while characters like the miniature astronauts were sculpted with a bake-able polymer clay that took three full days to set and dry.

Lepore's Underwater animation was designed using 20 sheets of high-grade paper reinforced with everything from toothpicks and skewers to large wooden dowels. An overlay of plexiglass gave the ocean a shimmering quality throughout the 672 hand-placed frames required to create the film.

Each work took about three days to craft and film. A special screening of "Camping" will take place September 17 at the Brooklyn Academy of Art while Lepore's film will be featured at The Other Art Fair Los Angeles from October 24 to 28.

Credits

Date
Sep 13, 2018
Client:
MINI
Department Head, Brand Communications:
Patrick McKenna
Marketing Communications Manager:
Rahul Mahtani
Digital Communications Specialist:
Tristan Panasik
Agency:
360i
Chief Creative Officer:
Menno Kluin
Creative Director:
Rachel Dolinsky
Creative Director:
Derekh Froude
Head of Integrated Production:
Colin Pearsall
Executive Producer:
Kristina Kane
Producer:
Shayna Blase
SVP Group Account Director :
Marianne Pizzi
Account Director:
Nubia Claros
Account Manager:
Amy Longfellow
VP, Strategy:
Felicia Zhang
Senior Strategist:
Katya Kotlyar
Sr. Social Marketing Manager:
Nicole Puccio
Senior Project Manager:
Daniel Sharts
Project Manager:
Daniel Heller
Production Company:
Nix+Gerber Studio
Production Company:
First Hunt Films
Artist:
Lori Nix
Artist:
Kathleen Gerber
Director/Director of Photography:
Fletcher Wolfe
Producer:
David Olmsted
1st AC:
Danny Flanagan
Gaffer:
Casey Wooden
Best Electric:
Jesse Sanchez-Strauss
Key Grip:
Rome Petersson
Best Grip:
Jon Stevens
Production Assistant:
Jay LaForest
Production Assistant:
Elaine Carberry
Colorist:
Bobby Wagnerman
Sound Design Company:
Silver Sound
Composer:
Tarcisio Longobardi
BTS:
Jackie Romano

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