Mini aims to demonstrate the surprising amount of trunk space inside the Mini Countryman in an inventive new campaign, by way of intricately animated films created entirely inside a trunk.
Agency 360i commissioned stop-motion animator Kirsten Lepore (known for her viral film "Hi Stranger") and diorama specialists Nix + Gerber to create short films in the cargo space of a Countryman.
The films are adorably playful, and were created intricately. Nix + Gerber’s campsite dioramas (seen here) were shaped using various types of foam, wire, flock, dirt and rocks, while characters like the miniature astronauts were sculpted with a bake-able polymer clay that took three full days to set and dry.
Lepore's Underwater animation was designed using 20 sheets of high-grade paper reinforced with everything from toothpicks and skewers to large wooden dowels. An overlay of plexiglass gave the ocean a shimmering quality throughout the 672 hand-placed frames required to create the film.
Each work took about three days to craft and film. A special screening of "Camping" will take place September 17 at the Brooklyn Academy of Art while Lepore's film will be featured at The Other Art Fair Los Angeles from October 24 to 28.