YouTube Preroll Helps Find Missing Persons for Aussie Police

VML Changes Up 'Skip' Button

Published On
Sep 03, 2013

Editor's Pick

VML adds a little bit of agency to the mindless act of clicking "skip" on a YouTube pre-roll ad with this activation in collaboration with the Australian police. To spread awareness about Missing Persons in the country, the agency bought pre-roll space that transformed the usual "Skip" button into "Yes I have (seen)" and "No I haven't (seen)," so people were forced to think a little before they clicked. The ads used geo-location targeting to show you persons that were missing near you. The ads saw 1.2 million views over five days. And best of all, 238 people clicked "Yes."

Credits

Date
Sep 03, 2013
Brand:
Australian Federal Police
Client:
Australian Federal Police
Agency:
VML

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Project Type