Mission Impossible

Published On
Jan 05, 2024

Description

After being briefed by the Abarth brand that there was a potential brand partnership between the new Mission Impossible film and Abarth, we instantly got to work. Both of these entities have similar spirits: adrenaline, ingenuity, and an action-packed heritage. Using the base of a car chase scene in the film as most of the commercial, we managed to produce a commercial that symbiotically connects the film to the brand. In the scene, a classic Fiat 500 is escaping an unidentifiable black car. This sequence leaned much more towards Abarth than Fiat, so we needed to find a way to transform the car into the new Abarth 500e. Through post-production techniques and visual illusions, we managed to do so in a way that was organic—leading to the final product of a commercial that advertised both the film and the new Abarth 500e. Mission Possible. 

Abarth electric car driving over bridge with Italian houses in background  Tom Cruise held by two men and getting kicked in the stomach by a third man  Tom Cruise in crowd looking over shoulder in sunglasses  Abarth 500e driving through European city streets  Hand holding phone with dot matrix facial scan of Tom Cruise on screen