Miss Piggy Launches 'Moi,' A Lifestyle Brand for QVC

The Muppets are all over the place ahead of the launch of their new movie, "Muppets Most Wanted." QVC teams up with Observatory (formerly CAA Marketing) for "Moi," a spot that launches fashionable Muppet Miss Piggy's new lifestyle collection. In the spot, she parodies typical high-fashion and fragrance commercials inside a large, beautiful house, by emulating the poses of models. The push is Miss Piggy's attempt to overthrow Joan Rivers, the woman who has been a constant presence on QVC for many years -- a feud that has been going on for a long time, as detailed in this Buzzfeed post. It came to a head last month when they got into a fight on-camera.

Miss Piggy Launches 'Moi,' A Lifestyle Brand for QVC

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