'Birdman' Writer Armando Bo Directs a Nostalgic Bromance for Toyota

Love Wins Out in Camry Ad Via Conill

Published On
Aug 24, 2016

Editor's Pick

Armando Bo, Oscar-winning screenwriter of "Birdman" and director on big productions for Qualcomm and Visa, among others, applies his storytelling talents to this nostalgic bromance for the Toyota. Created out of Conill to promote the Camry, it follows the life-long competition of two brothers, who we see duking it out on every sort of field -- while they're frolicking on the beach, sliding down an amusement park ride or playing with a toy racetrack.

Fast forward several years and we find them about to race on the famed Circuit de Monaco, each driving a Camry. Zipping along the windy roads, they remain neck and neck, glancing sideways and exchanging smiles as they remember their contests past. Ultimately, we find that their kinship wins out, when they cross the finish line at the same time. A jazzy, Rat Pack-era inspired track produced out of Miami's Personal Music and recorded by Grammy winning musicians and composers Alexis Estiz and Alberto Slezynger enhances the bromantic vibe.

"We wanted to know how a regular guy would feel if he had a chance to drive his car in the Circuit De Monaco," said Bo in a statement. "But most of all, we wanted you to care about these guys and their big dream."


Aug 24, 2016
Brand :
Client :
Executive Creative Director :
Diego Yurkievich
Associate Creative Director :
Federico Duran
Director, Integrated Production :
Rodrigo Vargas
Copywriter :
German Libenson
Chief Strategy Officer :
Verena Thompson
Group Strategic Planning Director :
Jennifer Dellapina
Senior Planner :
Megan Taylor
Director, Client Services :
Cilmara Santos
Group Account Director :
Anabel Ordoez
Account Supervisor :
Julia Sanchez
Senior Account Executive :
Gabriela Acevedo
Account Executive :
Ruben Sierra
Production House :
Director :
Armando Bo
Co-Director :
Luciano Urbani
Executive Producer :
Jorge Larrian
Executive Producer :
Patricio Alvarez Casado
Director, Photography :
Christos Voudouris
Chief Financial Officer :
Ezequiel Olemberg
Production Designer :
Charly Carnota
1st Assistant Director :
Esteban Gomez
Editor :
Pablo Piriz
Music :
Personal Music
Recording Studio :
Tono Studios
Producer :
Marcelo Dovidio

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