Armando Bo, Oscar-winning screenwriter of "Birdman" and director on big productions for Qualcomm and Visa, among others, applies his storytelling talents to this nostalgic bromance for the Toyota. Created out of Conill to promote the Camry, it follows the life-long competition of two brothers, who we see duking it out on every sort of field -- while they're frolicking on the beach, sliding down an amusement park ride or playing with a toy racetrack.
Fast forward several years and we find them about to race on the famed Circuit de Monaco, each driving a Camry. Zipping along the windy roads, they remain neck and neck, glancing sideways and exchanging smiles as they remember their contests past. Ultimately, we find that their kinship wins out, when they cross the finish line at the same time. A jazzy, Rat Pack-era inspired track produced out of Miami's Personal Music and recorded by Grammy winning musicians and composers Alexis Estiz and Alberto Slezynger enhances the bromantic vibe.
"We wanted to know how a regular guy would feel if he had a chance to drive his car in the Circuit De Monaco," said Bo in a statement. "But most of all, we wanted you to care about these guys and their big dream."