Moneysupermarket wants you to 'get money calm' in first work by Engine

Rebrand replaces 'Epic' work by Mother and also includes new logo

Published On
Mar 11, 2019

Editor's Pick

Moneysupermarket is encouraging consumers to "get money calm" in its first work from new agency Engine, after parting company with Mother London and its well-known "Epic" campaign last year.

The first ad in a complete rebranding for the U.K. price comparison website, which also includes a new visual identity, sees a consumer stressed out by bills suddenly transported to a blissfully calm state floating above the clouds, thanks to Moneysupermarket, which "lets you save a lot by doing very little." 

The ad was directed by MJZ's Matthijs van Heijningen, with post-production by Framestore. While there are some surreal touches to the film--some quirky narration by "Toast of London" comedy actor Matt Berry and a parachuting cat--it doesn't have the crazy memorability of the "Epic" campaign. However, the message--reinforced by the sign-off, the brand name reinterpreted as "Moneysupermahhhh- ket"--comes across loud and clear. 

It's part of an integrated marketing campaign that spans OOH, radio, press, CRM, social media and editorial content. Darren Bentley, chief customer officer at Moneysupermarket Group, says in a statement: “Our research showed that 80% of people like to feel in control of their money, but less than 10% would ever claim to feel calm about their finances. Even the most money-savvy among us finds dealing with bills stressful and that’s the insight on which we’ve built our new brand idea."

Annie Gallimore, managing director at Engine, adds: “We have known from the start of working with the MoneySuperMarket team that if we are truly to deliver on the strategy, then the promise to 'Get Money Calm’ needs to be reflected in every experience a customer has with the brand--from a piece of advertising, to checking their credit score before applying for a credit card, to running a quote for switching energy--as well as how the brand looks and sounds in its simplest forms."

 

Credits

Date
Mar 11, 2019
Client:
MoneySupermarket.com
Agency:
Engine
Executive Creative Director:
Leon Jaume
Executive Creative Director:
Aaron Goldring
Senior Creative:
Tom Evans
Senior Creative:
Olly Courtney
Agency Producer:
Stefanie Forbes
Assistant Producer:
Victoria Doran
Account Handling:
Annie Gallimore
Account Handling:
Eve Bui
Account Handling:
Archie Tollast
Account Handling:
Millie Greenwood
Account Handling:
Elise Goodwin
Planning:
Adele Aitchison
Planning:
Liz Baines
Planning:
Matt Rhodes
Planning:
Will Sharples
Planning:
Georgina Murray-Burton
Brand Consultant:
Simon Mutter
Brand Consultant:
Michaela Teare
Integrated Project Director:
Liz Boothby
Head of Art:
Grant Parker
Designer:
Sara Neves
Digital Designer:
Julie Kay
Content Editor:
Imogen Lees
Retouching & Artwork:
Curious Productions
Media Agency:
Mediacom
Production Company:
MJZ
Facility Company:
Living Films
Director:
Matthijs Van Heijningen
Executive Producer:
Helen Kenny
Producer:
Donald Taylor
Head of Production:
Lindsay Turnham
Director of Photography:
Ruben Impens
Production Designer:
Whay Sitthirak
Casting:
Kwan Patumthip
Editor:
Jono Griffith
Sound Design:
Ben Leeves
Creative Director:
Jorge Bares
On Set Supervisor:
Jason Farrow
VFX Supervisor:
Jules Arnaud
VFX Producer:
Christopher Gray
VFX Line Producer:
Alexia Paterson
Flame Artist:
Tim Osbourne
Colorist:
Simon Bourne

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