Cravendale Introduces the Legend of the Mythical 'Moonicow'

A 'Mockumentary' Style Spot From U.K. Dairy Brand

Published On
Aug 04, 2017

Editor's Pick

Cravendale invents a whole new mythical creature in its latest ad, from which the U.K. dairy brand apparently gets its frothy milk.

A tongue-in-cheek, "mockumentary" style film from Wieden & Kennedy London introduces viewers to the legend of the "Moonicow," which, Loch Ness-monster style, has never actually been seen but leaves behind plenty of circumstantial evidence.

Directed by Brass Eye's Michael Cumming and produced by Moxie, the film features a mix of interviews, rural landscapes, newspaper clippings, photographs, folk art and vintage footage. It's part of a three million pound spend for the brand that will also include support from celebrities and food bloggers.


Aug 04, 2017
Brand :
Client :
Agency :
Wieden & Kennedy-London
Creative Director :
Dan Norris
Creative Director :
Ray Shaughnessy
Creative :
Alexandra Sattlecker
Creative :
Linda Weitgasser
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Iain Tait
Group Account Director :
Laura King
Account Director :
Alexandra von Puttkamer
Account Manager :
Vicki Sinclair
Planning Director :
Georgia Challis
Creative Planner :
Rachel Hamburger
TV Producer :
James Laughton
Creative Producer :
Giedre Miniotaite
Production Company :
Director :
Michael Cumming
Line Producer :
Alicia Heale
Visual Effects Company :
Visual Effects Producer :
Sophie Hogg
Visual Effects Supervisor :
Jonathan Box
Colorist :
Jean Clement
Sound Company :
String and Tins
Sound Designer :
Mike Bamford
Sound Producer :
Sam Brock
Sound Producer :
Matej Oreskovic

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Project Type