Cravendale Introduces the Legend of the Mythical 'Moonicow'
A 'Mockumentary' Style Spot From U.K. Dairy Brand
Aug 04, 2017
Cravendale invents a whole new mythical creature in its latest ad, from which the U.K. dairy brand apparently gets its frothy milk.
A tongue-in-cheek, "mockumentary" style film from Wieden & Kennedy London introduces viewers to the legend of the "Moonicow," which, Loch Ness-monster style, has never actually been seen but leaves behind plenty of circumstantial evidence.
Directed by Brass Eye's Michael Cumming and produced by Moxie, the film features a mix of interviews, rural landscapes, newspaper clippings, photographs, folk art and vintage footage. It's part of a three million pound spend for the brand that will also include support from celebrities and food bloggers.