Specsavers Makes Fun of Apple's Phone Leak in Topical Outdoor Campaign
Real-Time News Campaign Reminds People to Book an Eye Test
Editor's Pick
U.K. optical retailer Specsavers is using digital outdoor media to reference topical, up-to-the minute news stories and trending gossip in a campaign reminding people of the importance of getting their eyes tested.
The ads, launched for National Eye Week, yesterday focused on Apple's embarrassing iPhone leak, as well as a story about Manchester United manager Jose Mourinho snubbing a handshake from the Stoke City manager Mark Hughes on the weekend. Lines like "More Important Than Leaking Phones" and "More Important Than Post-Match Handshakes" are followed by the call to action to book an eye test at specsavers.co.uk.
The campaign is created in-house by Specsavers Creative and produced by digital production company Grand Visual. Copy will be updated throughout the day to keep the topics relevant, and the campaign runs on predominantly roadside screens, alongside rail, across 12 UK cities through September 25.
Credits
- Date
- Sep 12, 2017
- Agency :
- Specsavers Creative
- Digital Production Company :
- Grand Visual
- Creative Director :
- Graham Daldry
- Copywriter :
- Richard James
- Art Director :
- Naomi Bishop
- Media Agency :
- Manning Gottlieb OMD
- Media Agency :
- Talon Outdoor
- Creative Planner :
- Ruth Armour
- Creative Planner :
- Jo Fisher
- DOOH Campaign Management :
- OpenLoop from QDOT
- Campaign Management :
- Fiona Dunham
- Digital Out of Home Production Company :
- Grand Visual
- Chief Creative Officer :
- Dan Dawson
- Account Director :
- Ben Privett
- Production Director :
- David Bowry
- Technical Director :
- Keira Kaine
- Senior Developer :
- Steve Powell
- Digital Director :
- Ric Albert
- Producer :
- Christina Edwards
- Motion Graphics :
- Will Culshaw
- Motion Graphics :
- Pete Tomlinson
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