Shake It Up : More Than Just the Shakes

Placing door-stopper style wedges under tables doesn't seem like a huge deal, but Ogilvy Sydney's stunt for the Parkinson's charity Shake it Up is simple and smart enough to warrant a mention. To increase awareness of the disease and make people understand how off-kilter the world can seem when you have the "shakes," wooden wedges were produced with a message: "Thirty Australians are diagnosed with Parkinson's disease every day. But thousands more are affected, from family to friends. You can help stop it at shakeitup.org.au." The wedges were placed under tables in restaurants and cafes, while cameras recorded people's reactions to the wobbly tables, spilled coffee and how off-balance they felt. As the film shows, the stunt was designed to help start a conversation about Parkinson's, and show that it's more than an old people's disease and it's about more than just the shakes.

Shake It Up : More Than Just the Shakes

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