Movember enlists male influencers to help other men talk about their feelings

The Suicide Prevention Month campaign follows more 'Seize the Awkward' spots from the Ad Council

Published On
Sep 11, 2019

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For Suicide Prevention Day, nearly a dozen male celebrities and influencers share their stories of depression, insecurity and struggles with mental health in an effort to destigmatize the conversation.

“Man of More Words” is an initiative from Movember, the men’s health organization born of a facial hair challenge. In individual, contemplative videos, musicians like Scotty Sire and Jordan Fisher and actors like Logan Henderson and Jonathan Bennett talk about how sharing their feelings, especially when they felt inexplicably sad or detached from life, helped them to deal with their emotions in positive ways.

The effort from Ad Council Edge, the Ad Council’s new strategic consultancy, grew out of sobering statistics. Three in four suicides in the U.S. are by men, but more than a third of men say they haven’t shared their feelings with others for fear of being perceived as less manly.

The Ad Council’s “Seize the Awkward” also continues this month, with an anthem spot and individual videos featuring musicians Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling imploring viewers to reach out to friends who may be having a tough time.

 

The spots, produced by Portal A are running on social. Media partners are also contributing space for the campaign and adding additional content. Billboard will share the spots and Facebook will be creating custom illustrations and videos. Reddit will conduct a mental health focused AMA and Snap is promoting a custom Snapchat filter.

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Date
Sep 11, 2019
Agency:
Ad Council

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