Mtn Dew brings Gizmo back in ad revival of '80s classic 'Gremlins'

TBWA/Chiat/Day and Calmatic behind campaign for Zero Sugar featuring original stars Zach Galligan and Howie Mandel

Published On
Feb 16, 2021

Editor's Pick

PepsiCo's Mtn Dew continues its "As good as the original, maybe even better" campaign for its Zero Sugar variant in a new spot that revisits the classic '80s comedy-horror movie "Gremlins."

The campaign kicked off last year with a Super Bowl spot that spoofed "The Shining" and starred Bryan Cranston subbing for Jack Nicholson. This time, however, Mtn Dew and agency TBWA/Chiat/Day New York persuaded two of the original "Gremlins" stars, Zach Galligan (who played hero Billy) and Howie Mandel (who voiced Gizmo the Gremlin) to return.

In the ad, which was directed by Prettybird's Calmatic, a grown-up Billy lets Gizmo try some of his Mtn Dew Zero Sugar, warning him "Be careful." Clearly Billy hasn't learned any lessons at all over the last 40 years however, as Gizmo immediately spills it on his fur and starts spawning new Gremlins. From the eye roll of his daughter as she walks in, we see it's not the first time this has happened.

This time around, the ad wasn't a Super Bowl spot; Mtn Dew's Big Game campaign centered on a $1 million bottle counting contest.


Feb 16, 2021
Client :
Mtn Dew
Agency :
TBWA/Chiat/Day-New York
Chief Marketing Officer :
Greg Lyons
VP Marketing Mtn Dew/Energy/Flavors :
Nicole Portwood
Senior Director Mtn Dew Comms :
Erin Chin
Senior Director Mtn Dew Comms :
Matthew Nielsten
Director Mtn Dew Comms :
Katy Holden
Senior Manager Marketing :
Eleonora Karastergiou
Senior Marketing Analyst :
Jackie Tsontakis
Chris Beresford Hill
Amy Ferguson
Julia Neumann
Art Director :
Royston Ang
Copywriter :
Alli Walker
Head of Production :
John Doris
Executive Producer :
Amanda Revere
Producer :
Sarah Haroldson
Director of Integrated Business Affairs :
Thalia Tsouros
Business Affairs Manager :
Anne Camille Charpie
Business Leader :
Bruna Buchelli
Business Director :
Matt Duerr
Business Manager :
Allie Lightcap
Operations Manager :
Christina Curtis
Operations Manager :
Lucy Truglio
Communications :
Asheden Hill
Executive Strategy Director :
John Gibson
Strategy Director :
Michael Obermeyer
Senior Strategist :
Bodi Karsono
James Sowden
President :
Nancy Reyes
Rob Schwartz
Production :
Director :
Executive Producer :
Candice Dragonas
Head of Production :
Rika Osenberg
Line Producer :
Dennis Beier
DP :
Billy Peña
Production Designer :
Carlos Laszlo
1st AD :
Phil Elins
Stylist :
Keith Wager
Hair/ Makeup :
Kokeeta Douglas
Production :
Legacy Effects
Practical Effects Supervisor :
J. Alan Scott
Key Artist :
Jason Matthews
Animatronic Design :
Peter Clarke
Fabrication :
Tamara Carlson-Woodard
Production :
Editor :
Nick Divers
Assistant Editor :
Kenneth Munoz
EP :
Gina Pagano
Producer :
Margarita Mutuci
VO Recording :
Sam Shaffer
Production :
Jamm VFX
VFX Supervisor / Lead Flame Artist :
Mark Holden
Flame Artist :
Brian Hajek
Flame Artist :
Graziella Gandolfi
Producer :
Justine Pregler
Production Coordinator :
Anna Dood
Executive Producer :
Asher Edwards
Mix and Sound Design :
Screaming Penguin
Mix and Sound Design :
Rob Fielack
Music by :
Found Objects Music Production
Trevor Gureckis
Jay Wadley
Creative Director :
Ben Marshall
Composer :
Adam Weiss
Executive Producer :
Jennie Armon
Producer :
Nick Chomowicz
Music Coordinator :
Agatha Lee
Color :
Sean Coleman
Color :
Company 3

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