Mtn Dew brings Gizmo back in ad revival of '80s classic 'Gremlins'
TBWA/Chiat/Day and Calmatic behind campaign for Zero Sugar featuring original stars Zach Galligan and Howie Mandel
Editor's Pick
PepsiCo's Mtn Dew continues its "As good as the original, maybe even better" campaign for its Zero Sugar variant in a new spot that revisits the classic '80s comedy-horror movie "Gremlins."
The campaign kicked off last year with a Super Bowl spot that spoofed "The Shining" and starred Bryan Cranston subbing for Jack Nicholson. This time, however, Mtn Dew and agency TBWA/Chiat/Day New York persuaded two of the original "Gremlins" stars, Zach Galligan (who played hero Billy) and Howie Mandel (who voiced Gizmo the Gremlin) to return.
In the ad, which was directed by Prettybird's Calmatic, a grown-up Billy lets Gizmo try some of his Mtn Dew Zero Sugar, warning him "Be careful." Clearly Billy hasn't learned any lessons at all over the last 40 years however, as Gizmo immediately spills it on his fur and starts spawning new Gremlins. From the eye roll of his daughter as she walks in, we see it's not the first time this has happened.
This time around, the ad wasn't a Super Bowl spot; Mtn Dew's Big Game campaign centered on a $1 million bottle counting contest.
Credits
- Date
- Feb 16, 2021
- Client :
- Mtn Dew
- Agency :
- TBWA/Chiat/Day-New York
- Chief Marketing Officer :
- Greg Lyons
- VP Marketing Mtn Dew/Energy/Flavors :
- Nicole Portwood
- Senior Director Mtn Dew Comms :
- Erin Chin
- Senior Director Mtn Dew Comms :
- Matthew Nielsten
- Director Mtn Dew Comms :
- Katy Holden
- Senior Manager Marketing :
- Eleonora Karastergiou
- Senior Marketing Analyst :
- Jackie Tsontakis
- CCO :
- Chris Beresford Hill
- ECD :
- Amy Ferguson
- ECD :
- Julia Neumann
- Art Director :
- Royston Ang
- Copywriter :
- Alli Walker
- Head of Production :
- John Doris
- Executive Producer :
- Amanda Revere
- Producer :
- Sarah Haroldson
- Director of Integrated Business Affairs :
- Thalia Tsouros
- Business Affairs Manager :
- Anne Camille Charpie
- Business Leader :
- Bruna Buchelli
- Business Director :
- Matt Duerr
- Business Manager :
- Allie Lightcap
- Operations Manager :
- Christina Curtis
- Operations Manager :
- Lucy Truglio
- Communications :
- Asheden Hill
- Executive Strategy Director :
- John Gibson
- Strategy Director :
- Michael Obermeyer
- Senior Strategist :
- Bodi Karsono
- CSO :
- James Sowden
- President :
- Nancy Reyes
- CEO :
- Rob Schwartz
- Production :
- PRETTYBIRD
- Director :
- Calmatic
- Executive Producer :
- Candice Dragonas
- Head of Production :
- Rika Osenberg
- Line Producer :
- Dennis Beier
- DP :
- Billy Peña
- Production Designer :
- Carlos Laszlo
- 1st AD :
- Phil Elins
- Stylist :
- Keith Wager
- Hair/ Makeup :
- Kokeeta Douglas
- Production :
- Legacy Effects
- Practical Effects Supervisor :
- J. Alan Scott
- Key Artist :
- Jason Matthews
- Animatronic Design :
- Peter Clarke
- Fabrication :
- Tamara Carlson-Woodard
- Production :
- MackCut
- Editor :
- Nick Divers
- Assistant Editor :
- Kenneth Munoz
- EP :
- Gina Pagano
- Producer :
- Margarita Mutuci
- VO Recording :
- Sam Shaffer
- Production :
- Jamm VFX
- VFX Supervisor / Lead Flame Artist :
- Mark Holden
- Flame Artist :
- Brian Hajek
- Flame Artist :
- Graziella Gandolfi
- Producer :
- Justine Pregler
- Production Coordinator :
- Anna Dood
- Executive Producer :
- Asher Edwards
- Mix and Sound Design :
- Screaming Penguin
- Mix and Sound Design :
- Rob Fielack
- Music by :
- Found Objects Music Production
- ECD :
- Trevor Gureckis
- ECD :
- Jay Wadley
- Creative Director :
- Ben Marshall
- Composer :
- Adam Weiss
- Executive Producer :
- Jennie Armon
- Producer :
- Nick Chomowicz
- Music Coordinator :
- Agatha Lee
- Color :
- Sean Coleman
- Color :
- Company 3
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