Mtn Dew's 'Sweaty Boy' single backs this ad about a guy pouring with perspiration

Campaign from TBWA\Chiat\Day N.Y. featuring the brand's inaugural music track highlights the refreshment waiting for you in your fridge

Published On
Oct 19, 2020

Editor's Pick

Although summer is now behind us, Mtn Dew is banking on the fact that we still need some ice cold refreshment in our lives with its first-ever single and a pair of new spots highlighting our suffering when we just can’t cool down.

One ad, titled “Garage Fridge,” stars a man who can’t turn the faucet off his own sweat glands, with perspiration shooting out of his head like liquid antennae. He fails to keep the torrents off his face when he hears a voice serenading him from a far corner of his garage. “Sweaty boy, why won’t you come and drink me? My sweaty boy, don’t you know I’m cold and chilly! Can’t you see you need me!” 

He opens his refrigerator to find a bottle of Mtn Dew, crooning into a mini microphone, and with one sip, the sweating shuts off. Backing the spot is the brand’s first single, “Sweaty Boy.” 

 

Mtn Dew also dropped a second sweaty spot, featuring a pair of cowboys who are able to withstand the heat with the help of their Mtn Dew and a curiously equipped horse. 

 

The spots were directed by Biscuit Filmworks' Andreas Nilsson, known for his absurd comedy for the likes of Volvo, Reebok, Expensify and more. 

“Working with a brand not afraid to break the rules, we saw an opportunity for MTN Dew to disrupt the typical ‘Taste and Refresh’ conventions and push the limits creatively,” said TBWA\Chiat\Day New York Executive Creative Director Amy Feguson in a statement. “The resulting body of work acknowledges and even nods to these tried and true ‘Taste and Refresh’ conventions but reinvents them in a wildly imaginative way.”
 

Credits

Date
Oct 19, 2020
Client :
Mtn Dew
Agency :
TBWA/Chiat/Day-New York
Chief Creative Officer :
Chris Beresford-Hill
Executive Creative Director :
Julia Neumann
Executive Creative Director :
Amy Ferguson
Associate Creative Director :
Holden Rasche
Associate Creative Director :
Ashley Veltre
Senior Art Director :
Coleman Davis
Associate Copywriter :
Alli Walker
Head of Production :
John Doris
Executive Producer :
Amanda Revere
Senior Integrated Producer :
Rick Segal
Associate Producer :
Sean Riojas
Director of Integrated Business Affairs :
Thalia Tsouros
Business Affairs Manager :
Anne-Camille Charpié
Business Leader :
Business Director :
Matthew Duerr
Business Manager :
Allie Lightcap
Chief Strategy Officer :
James Sowden
Executive Strategy Director :
John Gibson
Strategy Director :
Michael Obermeyer
Senior Strategist :
Bodi Karsono
President :
Nancy Reyes
Chief Executive Officer :
Rob Schwartz
VP Marketing: Mtn Dew / Energy / Flavors :
Nicole Portwood
Senior Director Mtn Dew Comms :
Erin Chin
Director Mtn Dew Comms :
Katy Holden
Production :
Biscuit Filmworks
Director :
Andreas Nilsson
Partner / Managing Director :
Shawn Lacy
Executive Producer :
Holly Vega
Producer :
Lee Groombridge
Head of Production :
Sean Moody
Head of Production :
Rachel Glaub
Director of Photography :
Lasse Frank
Production Designer :
Jon Blud
Edit :
Cabin Editorial
Editor :
Chan Hatcher
Assistant Editor :
Nick Deliberto
Managing Partner :
Carr Schilling
Senior Producer :
Michelle Dorsch
Edit :
A52 Color
Colorist :
Daniel De Vue
Executive Producer :
Thatcher Peterson
Producer :
Jenny Bright
VFX :
Kevin VFX
Executive Creative Director / Partner :
Tim Davies
Head of CG :
Mike Dalzell
Sr. Executive Producer / Partner :
Sue Troyan
Sr. VFX Producer :
Jami Schakel
VFX Producer :
Andrew Cowderoy
CG :
Carl Harders
CG :
Matt Longwell
CG :
Nico Sugleris
CG :
Blake Guest
CG :
Igor Stefanovic
CG (51596v :
Kerry Graham
CG (51596v :
Bryan Repka
CG (51596v :
Dennys Herman
2D :
Robert Murdock
2D :
Steve Gibbons
2D :
Steve Cokonis
2D :
Tim Bird
2D :
Rob Winfield
2D :
Susanne Scharping
Design :
Adam Levine
Music :
Walker Music
Executive Producer :
Abbey Hendrix
Senior Producer :
Dottie Schar
Music Supervisor :
Julianne Wilson
Engineer :
Christopher Keyes
Production :
Screaming Penguin
Audio Mix / Sound Design :
Rob Fielack
Producer :
Zarina Mak

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