Mtn Dew's 'Sweaty Boy' single backs this ad about a guy pouring with perspiration
Campaign from TBWA\Chiat\Day N.Y. featuring the brand's inaugural music track highlights the refreshment waiting for you in your fridge
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Although summer is now behind us, Mtn Dew is banking on the fact that we still need some ice cold refreshment in our lives with its first-ever single and a pair of new spots highlighting our suffering when we just can’t cool down.
One ad, titled “Garage Fridge,” stars a man who can’t turn the faucet off his own sweat glands, with perspiration shooting out of his head like liquid antennae. He fails to keep the torrents off his face when he hears a voice serenading him from a far corner of his garage. “Sweaty boy, why won’t you come and drink me? My sweaty boy, don’t you know I’m cold and chilly! Can’t you see you need me!”
He opens his refrigerator to find a bottle of Mtn Dew, crooning into a mini microphone, and with one sip, the sweating shuts off. Backing the spot is the brand’s first single, “Sweaty Boy.”
Mtn Dew also dropped a second sweaty spot, featuring a pair of cowboys who are able to withstand the heat with the help of their Mtn Dew and a curiously equipped horse.
The spots were directed by Biscuit Filmworks' Andreas Nilsson, known for his absurd comedy for the likes of Volvo, Reebok, Expensify and more.
“Working with a brand not afraid to break the rules, we saw an opportunity for MTN Dew to disrupt the typical ‘Taste and Refresh’ conventions and push the limits creatively,” said TBWA\Chiat\Day New York Executive Creative Director Amy Feguson in a statement. “The resulting body of work acknowledges and even nods to these tried and true ‘Taste and Refresh’ conventions but reinvents them in a wildly imaginative way.”
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Credits
- Date
- Oct 19, 2020
- Client :
- Mtn Dew
- Agency :
- TBWA/Chiat/Day-New York
- Chief Creative Officer :
- Chris Beresford-Hill
- Executive Creative Director :
- Julia Neumann
- Executive Creative Director :
- Amy Ferguson
- Associate Creative Director :
- Holden Rasche
- Associate Creative Director :
- Ashley Veltre
- Senior Art Director :
- Coleman Davis
- Associate Copywriter :
- Alli Walker
- Head of Production :
- John Doris
- Executive Producer :
- Amanda Revere
- Senior Integrated Producer :
- Rick Segal
- Associate Producer :
- Sean Riojas
- Director of Integrated Business Affairs :
- Thalia Tsouros
- Business Affairs Manager :
- Anne-Camille Charpié
- Business Director :
- Matthew Duerr
- Business Manager :
- Allie Lightcap
- Chief Strategy Officer :
- James Sowden
- Executive Strategy Director :
- John Gibson
- Strategy Director :
- Michael Obermeyer
- Senior Strategist :
- Bodi Karsono
- President :
- Nancy Reyes
- Chief Executive Officer :
- Rob Schwartz
- VP Marketing: Mtn Dew / Energy / Flavors :
- Nicole Portwood
- Senior Director Mtn Dew Comms :
- Erin Chin
- Director Mtn Dew Comms :
- Katy Holden
- Production :
- Biscuit Filmworks
- Director :
- Andreas Nilsson
- Partner / Managing Director :
- Shawn Lacy
- Executive Producer :
- Holly Vega
- Producer :
- Lee Groombridge
- Head of Production :
- Sean Moody
- Head of Production :
- Rachel Glaub
- Director of Photography :
- Lasse Frank
- Production Designer :
- Jon Blud
- Edit :
- Cabin Editorial
- Editor :
- Chan Hatcher
- Assistant Editor :
- Nick Deliberto
- Managing Partner :
- Carr Schilling
- Senior Producer :
- Michelle Dorsch
- Edit :
- A52 Color
- Colorist :
- Daniel De Vue
- Executive Producer :
- Thatcher Peterson
- Producer :
- Jenny Bright
- VFX :
- Kevin VFX
- Executive Creative Director / Partner :
- Tim Davies
- Head of CG :
- Mike Dalzell
- Sr. Executive Producer / Partner :
- Sue Troyan
- Sr. VFX Producer :
- Jami Schakel
- VFX Producer :
- Andrew Cowderoy
- CG :
- Carl Harders
- CG :
- Matt Longwell
- CG :
- Nico Sugleris
- CG :
- Blake Guest
- CG :
- Igor Stefanovic
- CG (51596v :
- Kerry Graham
- CG (51596v :
- Bryan Repka
- CG (51596v :
- Dennys Herman
- 2D :
- Robert Murdock
- 2D :
- Steve Gibbons
- 2D :
- Steve Cokonis
- 2D :
- Tim Bird
- 2D :
- Rob Winfield
- 2D :
- Susanne Scharping
- Design :
- Adam Levine
- Music :
- Walker Music
- Executive Producer :
- Abbey Hendrix
- Senior Producer :
- Dottie Schar
- Music Supervisor :
- Julianne Wilson
- Engineer :
- Christopher Keyes
- Production :
- Screaming Penguin
- Audio Mix / Sound Design :
- Rob Fielack
- Producer :
- Zarina Mak
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