Soda brand introduces merch following its nostalgic ad starring the icon from '80s film classic 'Gremlins'
Mar 26, 2021
Earlier this year, Mtn Dew continued to tickle our nostalgia bones with an ad that revisited the ‘80s classic film “Gremlins.” The spot promoted the brand’s zero-sugar offering and featured the original stars Zach Galligan, who played Billy, and Gizmo, again voiced by Howie Mandel. Mtn Dew and creative AOR TBWA/Chiat/Day New York are now extending the idea with limited-edition merch—a deluxe Gizmo doll that’s selling for $300 on retail app NTWRK.
NTWRK will be dropping the Gizmo plushie at 1:00 p.m. PST/4:00 p.m. EST today. Those who do snag one will receive Gizmo in a vacuum-sealed foil bag, decorated with red tape and warning signs referencing the original film.
Plushie Gizmo will also have his own Mountain Dew Zero Sugar-green display case. He stands about nine inches tall and weighs 2.7 pounds, and wears his partnership with the brand proudly—the back of one ear features the Mtn Dew logo along with the line “As Good As The Original, Maybe Even Better.”