Barnardo's : Mug Shots
This pro bono OOH awareness campaign on behalf of animal adoptions is the first general-market consumer work from New York's Unit 7, an Omnicom Group agency and a pharmaceutical direct marketing specialist. The campaign, which kicked off in M
Published On
Aug 09, 2007
Editor's Pick
This pro bono OOH awareness campaign on behalf of animal adoptions is the first general-market consumer work from New York's Unit 7, an Omnicom Group agency and a pharmaceutical direct marketing specialist. The campaign, which kicked off in Manhattan's Union Square with a press event that featured celeb/animal rights activist Bernadette Peters, also features viral e-mails, postcards and T-shirts. The photography was donated by noted animal shooter Howard Berman.
Credits
- Date
- Aug 09, 2007
- Client :
- Animal Care & Control of New York
- Agency :
- Unit 7
- Chief Creative Officer :
- Joe Cupani
- Executive Creative Director :
- Jeff Harris
- Group Creative Director/Art Director :
- Mickey Paxton
- Creative Director/ Copywriter :
- Steven Capp
- Junior Art Director :
- David Mickle
- Director, Production :
- Janet McKenna
- Production Manager :
- Barbara Pearson
- Photographer :
- Howard Berman
- Brand :
- Barnardo's
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Project Type