Cute Mural Creatures Escape Their Concrete Prisons in Search of a Cold Coke
Brand Debuts Tale of Escaping the Heat During the Winter Olympics in South Korea
Editor's Pick
During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren't so frigid, an ice cold Coke can help beat the heat.
A new ad from Wieden & Kennedy depicts sweaty denizens in a concrete jungle, who guzzle down bottles of Coca-Cola as the sweat trickles down their brows. All that thirst-quenching inspires jealous looks from cute, colorful characters who adorn the city's grey facades--until they eye a trio of Coke bottles that appear in a billboard across the way. (They include Coke, Coca-Cola Life and Coke Zero Sugar, but newly redesigned Diet Coke is nowhere to be seen).
The painted creatures escape their respective walls, leaping across town via buildings and cars, all the way to the bottles, which they ultimately raise in a joyous toast.
The soda giant will also be re-running its diversity-themed Super Bowl spot during the games.
Credits
- Date
- Feb 12, 2018
- Brand :
- Coca-Cola
- Client :
- Coca-Cola
- Agency :
- Wieden & Kennedy-Portland
- Director :
- Todd Mueller
- Director :
- Kylie Matulick
- Managing Director :
- Neysa Horsburgh
- Executive Producer :
- Christine Schneider
- Executive Producer :
- Monica Reimold
- Head of Production :
- Monica Reimold
- Head of Production :
- Drew Bourneuf
- Producer :
- Mei-Ling Wong
- Producer :
- Trevor Allen
- Associate Producer :
- Jacob Markson
- Director, Photography :
- Igor Jadue-Lillo
- Designer :
- Paul Cayrol
- 3D Lead Artist :
- Pavel Pranevsky
- 2D Lead :
- Kim Stevenson
- Visual Effects Supervisor :
- Diego Vazquez
- Effects Artist :
- Liam Griffin
- CG Generalist :
- Todd Kumpf
- CG Generalist :
- Caleb Ollivant
- Rigger :
- Josh Sobel
- Lighter :
- Isaac Irvin
- 3D Animator :
- Melik Malkasian
- Storyboard Artist :
- Ben Chan
- Storyboard Artist :
- Max Forward
- Storyboard Artist :
- Tory Sica
- Compositor :
- Austin Brown
- Compositor :
- Krystal Chinn
- Compositor :
- Jonathan Iwata
- Compositor :
- Brinton Jaecks
- Compositor :
- Lane Jolly
- Compositor :
- Tingting Li
- Compositor :
- Brendan Smith
- Compositor :
- Danny Song
- Flame Artist :
- Amir Qureshi
- Flame Artist :
- Brandon Sanders
- Flame Artist :
- Sam Shiflett
- Flame Artist :
- Adam Flynn
- Editor :
- Lance Pereira
- 2D Animation :
- GOLDENWOLF
- 2D Animation Creative Director :
- Ingi Erlingsson
- Executive Producer :
- Dotti Sinnott
- Head of Production :
- Tania Baptista
- Producer :
- Eva Dahlqvist
- Production Assistant :
- Ana Hoxha
- Designer :
- Anthony Sekyere
- Designer :
- Charles Bigeast
- Designer :
- Nick Stoney
- Designer :
- Ditte Wad
- 2D Art and Animation Director :
- Ewen Stenhouse
- 2D Animation Lead :
- Rory Byrne
- 2D Animator :
- Bishoy Gendi
- 2D Animator :
- Thomas Eide
- 2D Animator :
- Alain VuGaia
- 2D Animator :
- Lamiot Thea Glad
- 2D Animator :
- Tim Dillnut
- 2D Animator :
- Stephanie Mercier
- 2D Animator :
- Frankie Swan
- 2D Animator :
- Eliot Roucco-Trenouth
- 2D Animator :
- Inbal Breda
- 2D Animator :
- Reg Isaac
- Compositor :
- Laurence Parsons
- Compositor :
- John Wilkinson
- Compositor :
- Matthieu Landour
- Additional Animation :
- Powerhouse
- Studio Executive :
- Brad Graeber
- Studio Executive :
- Bruce Tinnin
- 2D Animation Director :
- Kellan Stover
- 2D Animation Technical Director :
- Adam Conarroe
- 2D Animator :
- Ed Booth
- 2D Animator :
- Robby Cook
- 2D Animator :
- Cindy Crowell
- 2D Animator :
- Jeff Freeman
- 2D Animator :
- Tyler Richlen
- 2D Animator :
- Patrick Stannard
- 2D Animator :
- Deanna Trudeau
- 2D Animator :
- Cassie Urban
- Compositor :
- Ty Davis
- Compositor :
- Jude Murro
- Production Company :
- Psyop
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