Professor Cardi B schools singing students on the art of ad-libs in latest from Spotify
Ad promotes streaming of hip hop star's debut album 'Invasion of Privacy'
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Students get a more difficult lesson than they expected when instructor Cardi B lets loose in a new spot from streaming service Spotify, which finally went public last week.
In the 45-second TV spot Cardi's landed herself a position at a stuffy music conservatory. (Adjunct? Tenure-track?) But rather than stick to the classics, she instructs the class in a round of her signature, lively ad-libs. While those are easy enough to replicate, the students are dumbstruck when she hits them with a full verse. It's a bit of a departure from the streaming service's previous work, which has leaned heavily into data riffing off the listening habits of its userbase, like in its holiday campaign that had fun with Ed Sheeran being 2017's most-streamed artist.
In the new ad, the platform focuses primarily on the Bronx-born rapper herself, who on Friday dropped her debut studio album "Invasion of Privacy" and made it available to stream on Spotify. The next day, after months of media speculation, she went public with her pregnancy during the broadcast of "Saturday Night Live," during which the spot made its one-time TV appearance.
Credits
- Date
- Apr 09, 2018
- Brand :
- Spotify
- Client :
- Spotify
- Chief Marketing Officer :
- Seth Farbman
- Vice President, Marketing :
- Jackie Jantos
- Senior Director, Brand :
- Alexandra Tanguay
- Global Creative Director :
- Alex Bodman
- Creative Director :
- Mark Pytlik
- Associate Creative Director :
- Dan Brill
- Senior Art Director :
- Tal Midyan
- Associate Director, Brand :
- Amanda Butler
- Global Brand Manager :
- Angela Gonzalez
- Director, Integrated Production :
- Belinda Lopez
- Producer :
- Jenna Allchin
- Global Head of Artist and Label Marketing :
- Dave Rocco
- Head of Global Content Marketing :
- Marian Dicus
- Associate Director, Artist and Content Marketing :
- Sam Duke
- Senior Manager, Artist and Content Marketing :
- David Nguyen
- Head of Artist and Label Marketing, US :
- James Italiano
- Lead, Artist and Label Marketing :
- Sam Berger
- Manager, Artist and Label Marketing :
- Jessica Fusco
- Global Social Campaign Manager :
- Zainab Hasnain
- Global Media Manager :
- Teal Kratky
- Manager, PR and Communications :
- Tamika Young
- Business Affairs :
- Lauren King
- Broadcast Production Company :
- Arts & Sciences
- Director :
- Mike Warzin
- Director, Photography :
- Pepe Avila del Pino
- Executive Producer :
- Marc Marrie
- Executive Producer :
- John Benson
- Producer :
- JD Davison
- Broadcast Editorial :
- Cosmo Street
- Editor :
- Mark Potter
- Assistant Editor :
- Alex Morales
- Executive Producer :
- Maura Woodward
- Head of Production :
- Luiza Naritomi
- Producer :
- Paolo Solarte
- Broadcast Post Production :
- ntropic
- Executive Producer :
- Helena Lee
- Creative Director :
- John Yu
- Colorist :
- Ayumi Ashley
- Broadcast Music :
- Cardi B
- Courtesy of :
- Atlantic Records
- Broadcast Sound Studio :
- Sonic Union
- Sound Designer :
- Owen Shearer
- Engineer :
- Owen Shearer
- Studio Director :
- Justine Cortale
- Producer :
- Pat Sullivan
- Cast :
- Skate Kitchen
- Cast :
- Ajani Russell
- Cast :
- Ardelia (Dede) Lovelace
- Cast :
- Rachelle Vinberg
- Cast :
- Nine Moran
- Cast :
- Kabrina (Moonbear) Adams
- Student :
- Jimmy Mannix
- Student :
- Javon James
- Student :
- Francis Flanagan
- Student :
- Ben Bisogno
- Violin Teacher :
- Mariko Kai
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