Professor Cardi B schools singing students on the art of ad-libs in latest from Spotify

Ad promotes streaming of hip hop star's debut album 'Invasion of Privacy'

Published On
Apr 09, 2018

Editor's Pick

Students get a more difficult lesson than they expected when instructor Cardi B lets loose in a new spot from streaming service Spotify, which finally went public last week.

In the 45-second TV spot Cardi's landed herself a position at a stuffy music conservatory. (Adjunct? Tenure-track?) But rather than stick to the classics, she instructs the class in a round of her signature, lively ad-libs. While those are easy enough to replicate, the students are dumbstruck when she hits them with a full verse. It's a bit of a departure from the streaming service's previous work, which has leaned heavily into data riffing off the listening habits of its userbase, like in its holiday campaign that had fun with Ed Sheeran being 2017's most-streamed artist.

In the new ad, the platform focuses primarily on the Bronx-born rapper herself, who on Friday dropped her debut studio album "Invasion of Privacy" and made it available to stream on Spotify. The next day, after months of media speculation, she went public with her pregnancy during the broadcast of "Saturday Night Live," during which the spot made its one-time TV appearance.

Credits

Date
Apr 09, 2018
Brand:
Spotify
Client:
Spotify
Chief Marketing Officer:
Seth Farbman
Vice President, Marketing:
Jackie Jantos
Senior Director, Brand:
Alexandra Tanguay
Global Creative Director:
Alex Bodman
Creative Director:
Mark Pytlik
Associate Creative Director:
Dan Brill
Senior Art Director:
Tal Midyan
Associate Director, Brand:
Amanda Butler
Global Brand Manager:
Angela Gonzalez
Director, Integrated Production:
Belinda Lopez
Producer:
Jenna Allchin
Global Head of Artist and Label Marketing:
Dave Rocco
Head of Global Content Marketing:
Marian Dicus
Associate Director, Artist and Content Marketing:
Sam Duke
Senior Manager, Artist and Content Marketing:
David Nguyen
Head of Artist and Label Marketing, US:
James Italiano
Lead, Artist and Label Marketing:
Sam Berger
Manager, Artist and Label Marketing:
Jessica Fusco
Global Social Campaign Manager:
Zainab Hasnain
Global Media Manager:
Teal Kratky
Manager, PR and Communications:
Tamika Young
Business Affairs:
Lauren King
Broadcast Production Company:
Arts & Sciences
Director:
Mike Warzin
Director, Photography:
Pepe Avila del Pino
Executive Producer:
Marc Marrie
Executive Producer:
John Benson
Producer:
JD Davison
Broadcast Editorial:
Cosmo Street
Editor:
Mark Potter
Assistant Editor:
Alex Morales
Executive Producer:
Maura Woodward
Head of Production:
Luiza Naritomi
Producer:
Paolo Solarte
Broadcast Post Production:
ntropic
Executive Producer:
Helena Lee
Creative Director:
John Yu
Colorist:
Ayumi Ashley
Broadcast Music:
Cardi B
Courtesy of:
Atlantic Records
Broadcast Sound Studio:
Sonic Union
Sound Designer:
Owen Shearer
Engineer:
Owen Shearer
Studio Director:
Justine Cortale
Producer:
Pat Sullivan
Cast:
Skate Kitchen
Cast:
Ajani Russell
Cast:
Ardelia (Dede) Lovelace
Cast:
Rachelle Vinberg
Cast:
Nine Moran
Cast:
Kabrina (Moonbear) Adams
Student:
Jimmy Mannix
Student:
Javon James
Student:
Francis Flanagan
Student:
Ben Bisogno
Violin Teacher:
Mariko Kai

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