BGH Microwaves : Musical Microwaves--Best of 2011 PD/OOH #1

Heat me baby one more time.

Published On
Nov 22, 2011

Editor's Pick

Waiting for the tedious 'beep' of the microwave could be a thing of the past after Del Campo Nazca Saatchi & Saatchi, Argentina came up with this ingenious idea for BGH Microwaves, #1 in our print and design category. The company produced a limited edition of a thousand microwave ovens that played your favorite song when the food is ready (with endless possibilities for food-themed song choices, we reckon). The microwaves, which came with a USB port that you could just plug in, sold out immediately and will be made commercially available next year.

Credits

Date
Nov 23, 2011
Agency :
Del Campo Nazca Saatchi & Saatchi
Brand :
BGH Microwaves
Client :
BGH Microwaves
Executive Creative Director :
Maxi Itzkoff
Executive Creative Director :
Mariano Serkin
Creative Director :
Diego Medvedocky
Creative Director :
Ignacio Ferioli
Creative Team :
Guilherme Souza
Creative Team :
Breno Costa
Agency Producer :
Camilo Rojas
Agency Producer :
Adrian Aspani
Agency Producer :
Lucila D'amico
Microwave Product Development :
Creavis (Marcelo Da Torre)
Case Production Company :
Pank Films
Director :
Pablo Fusco
Director :
Juan Chappa
Executive Producer :
Lucas Urquiza
Photography Director :
Federico Cantini
Post Production Company :
La Sociedad Post
Music :
Diego Grimblat

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