New Balance : NB 365
A daily dose of balance.
Published On
Feb 21, 2010
Editor's Pick
Following its 574 clips campaign for New Balance, Mother New York has turned out another multi-film effort for the brand. New Balance 365 features a website and iPhone app through which consumers can get a daily dose of "balance" in the form of 20-second films that are posted daily on the New Balance 365 site or that wake them via an iPhone alarm clock app. Each film showcases shoes from New Balance's spring/summer 2010 collection.
The agency tapped Teenage Engineering/Little Minx's Jesper Kouthoofd, one of the brains behind Absolut Machines, to direct all 365 films.
Credits
- Date
- Feb 22, 2010
- Brand :
- New Balance
- Client :
- New Balance
- Agency :
- Mother-New York
- Executive Creative Director :
- Linus Karlsson
- Executive Creative Director :
- Paul Malmstrom
- Art Director :
- Jed Grossman
- Art Director :
- Mark Aver
- Copywriter :
- Eugene Fuller
- Creative Technologist :
- Rey Peralta
- Designer :
- Derrick Lee
- Mother :
- Imogen Bailey
- Strategist :
- Ben Parker
- Agency Producer :
- Mike Aaron
- Producer Assistant :
- Bryan Reisberg
- Editor :
- Todd Thoenig
- Production Company :
- Little Minx @ RSA
- Executive Producer :
- Rhea Scott
- Producer :
- Emil Kullanger
- Director :
- Jesper Kouthoofd
- Editor :
- Jesper Kouthoofd
- Director, Photography :
- Ola Bergengren
- Wardrobe :
- Marika Akerblom
- Set Designer :
- Marika Akerblom
- iPhone App Development :
- Teenage Engineering
- Interactive Agency :
- Almighty
- Studio Director :
- Paul Larrow
- Senior Flash Developer :
- Matt Lohmann
- Technology Manager :
- Jeff Wilder
- Interactive Producer :
- Ruth Baer
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