New Balance : NB 365

A daily dose of balance.

Published On
Feb 21, 2010

Editor's Pick

Following its 574 clips campaign for New Balance, Mother New York has turned out another multi-film effort for the brand. New Balance 365 features a website and iPhone app through which consumers can get a daily dose of "balance" in the form of 20-second films that are posted daily on the New Balance 365 site or that wake them via an iPhone alarm clock app. Each film showcases shoes from New Balance's spring/summer 2010 collection.

The agency tapped Teenage Engineering/Little Minx's Jesper Kouthoofd, one of the brains behind Absolut Machines, to direct all 365 films.

Credits

Date
Feb 22, 2010
Brand :
New Balance
Client :
New Balance
Agency :
Mother-New York
Executive Creative Director :
Linus Karlsson
Executive Creative Director :
Paul Malmstrom
Art Director :
Jed Grossman
Art Director :
Mark Aver
Copywriter :
Eugene Fuller
Creative Technologist :
Rey Peralta
Designer :
Derrick Lee
Mother :
Imogen Bailey
Strategist :
Ben Parker
Agency Producer :
Mike Aaron
Producer Assistant :
Bryan Reisberg
Editor :
Todd Thoenig
Production Company :
Little Minx @ RSA
Executive Producer :
Rhea Scott
Producer :
Emil Kullanger
Director :
Jesper Kouthoofd
Editor :
Jesper Kouthoofd
Director, Photography :
Ola Bergengren
Wardrobe :
Marika Akerblom
Set Designer :
Marika Akerblom
iPhone App Development :
Teenage Engineering
Interactive Agency :
Almighty
Studio Director :
Paul Larrow
Senior Flash Developer :
Matt Lohmann
Technology Manager :
Jeff Wilder
Interactive Producer :
Ruth Baer

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