New Balance : NB 365

Following its 574 clips campaign for New Balance, Mother New York has turned out another multi-film effort for the brand. New Balance 365 features a website and iPhone app through which consumers can get a daily dose of "balance" in the form of 20-second films that are posted daily on the New Balance 365 site or that wake them via an iPhone alarm clock app. Each film showcases shoes from New Balance's spring/summer 2010 collection. The agency tapped Teenage Engineering/Little Minx's Jesper Kouthoofd, one of the brains behind Absolut Machines, to direct all 365 films.

New Balance : NB 365

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