NBA: SUMMER LEAGUE NFT

For the first time in the history of the National Basketball Association Summer League, fans had the opportunity to purchase one-of-a-kind commemorative ticket NFTs.

Published On
Oct 26, 2021

Description

For the first time in the history of the National Basketball Association Summer League, fans had the opportunity to purchase one-of-a-kind commemorative ticket NFTs.

Our team collaborated with Mint.store and Dapper Labs to create three versions of 3D commemorative tickets highlighting the game matchups. For the creative piece, we utilized the Las Vegas scenery, a custom 3D basketball player, and a diamond visual to represent the NBA’s 75th Anniversary Season.

A gold, silver, and bronze version was created for specific days of NBA Summer League and the content was promoted in-arena on the jumbotron.

 

 
 

Credits

Date
Oct 26, 2021
Agency :
HEARTLENT Group
Client :
NBA
Managing Partner & Head of Creative :
Elliot Gerard
Managing Partner & Head of Content and Production :
Jonah Ballow
Managing Partner & Head of Strategy :
Keith Stoeckeler
Partner :
Mint.store
Partner :
Dapper Labs

Need a credit fix? Contact the Creativity Editors

Industry
Project Type