Nescafe is targeting college students with a pedicab cafe

Get a morning cup on the way to class, on wheels

Published On
Nov 28, 2018

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Nescafe is targeting college students with a pedicab "cafe" that offers them a chance to drink its coffee on the way to class, on wheels.

The campaign, by WorkinProgress, is running on campuses in Canada and aims to show students how quick and easy it is to make a cup of instant coffee quickly, using Nescafe sachets Sweet & Creamy and Gold, on their way to an early start.  A series of short ads targeting the market encourages students to sign up their college at the brand's website. 

A previous stunt by the agency saw Nescafe set up a hipster-style coffee shop in Toronto, also targeting young people.