‘Netflix and chill’ or just Netflix? You never know in streamer’s new Latin American campaign

Isla’s new spots feature people who don’t know what to expect when they’re invitated to watch Netflix with someone else

Published On
Feb 28, 2024
A man in a bathroom holding a razor and smiling as he looks at a cell phone

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The phrase “Netflix and chill” has been around for almost a decade, and the streamer leans into it in a new campaign for Argentina, Chile and Uruguay.

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Three spots from Isla Buenos Aires show people getting text messages from people inviting them to come over and watch Netflix. The characters are immediately confused, though. Are they talking about watching Netflix, or watching Netflix?

Their internal debates are amusing, if a little over-the-top.

 
 
 

Tomás Quartino of Landia directed the campaign, which also includes outdoor ads and content on TikTok, Instagram and Whatsapp. There is also a dedicated website at vernetflixovernetflix.com.

Mariano Gamba and Rodrigo Greco, executive creative directors at Gamba, said the first thing they wanted to do with the campaign was “get as far away as we could from the advertising correctness that bores us so much.”

They added: “We simply brought to life the existential doubt that people often have when someone invites them to watch Netflix: Are they inviting them to watch Netflix, or are they inviting them to ‘watch Netflix’? The difference between one and the other is abysmal for everyone’s expectations of the evening. The good news is that at the end of the day, it’s all on Netflix.”

Credits

Date
Feb 28, 2024
Client :
Netflix
Agency :
Isla Buenos Aires
Chief Creative Officer :
Ariel Serkin
Chief Creative Officer :
Rodrigo Grau
Chief Strategy Officer :
Mariano Serkin
Managing Director :
Victoria Clucellas
Executive Creative Director :
Mariano Gamba
Executive Creative Director :
Rodrigo Greco
Head of Planning :
Matias Asencio
Creative Director :
Patricio Ramirez
Creative Director :
Juan Fombella
Head of Production :
Coqui Gimenez Uriburu
Producer :
Berenice Sotelo
Production House :
Landia
Director :
Tomas Quartino
Executive Producer :
Adrian D'Amario
Executive Producer :
Diego Dutil
Producer :
Melina Nicocia
Producer :
Denise Paini
Director of Photography :
Mariano Monti
Art Director :
Aureliano Gentile
Assistant Director :
Ana Leandro
Costumes :
Coca Baltar
Editor :
Iara Zelaznik
Post Production :
Nicolas Severino
Post Coordinator :
Maiten Molina
Color :
Daniel Carrizo
Audio :
Fer Martino
Music :
Netflix Library
Responsible for Advertiser :
Ana Clara Ortiz
Responsible for Advertiser :
Pato Pérez Salvo
Responsible for Advertiser :
Federico Gozaini
Producer :
Mateo Valentin

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Project Type