This Netflix billboard is the modern-day 'hang in there' poster

Sign from the Hollywood giant that came from humble beginnings gives us the boost we need

Published On
Oct 01, 2021

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Yesterday, Netflix shared on Linkedin the above picture of a new billboard it erected on Wednesday overlooking the Sunset Strip in Los Angeles

Its simple two-line statement is the motivational message we all need right now after the tough and chaotic times we’re almost too exhausted to mention again.  

“Don’t give up on your dreams. We started with DVDs,” it reads.

The fact that Netflix has emerged as the world’s most popular streaming platform (by subscriptions) from its humble beginnings as sender of discs in envelopes via snail mail is enough cred to merit such a gesture—yet the company also has become a veritable Hollywood powerhouse, having just nabbed the most Emmys over any other network or platform. It earned 44 nods this year, more than double its nearest competitor, HBO and HBO Max, which earned 19. 

We're officially retiring our cat poster for this. 

Netflix Billboard on Sunset