Netflix crafted some titillating outdoor activations for the final season of ‘Sex Education’

Netflix Argentina is getting hot and spicy with its newest campaign for the final season of “Sex Education.” With help from Media.Monks, the streamer set up several activations in the parks of Palermo, a neighborhood in Buenos Aires. Visitors were caught off guard by a yellow car vigorously bouncing up and down and a portable toilet shaking side to side, suggesting some erotic activity was happening inside. Visitors could visit the Obelisco de Buenos Aires and see a giant CGI condom wrapping the entire monument with the words “Sex Education” on it. 🚨 Netflix a annoncé la saison 4 de la série #SexEducation avec un préservatif géant attaché à l'obélisque de Buenos Aires en Argentine ! 🇦🇷🍆pic.twitter.com/2X6x2gudqa Many social-media posts of the raunchy activations went viral across platforms such as Instagram, TikTok and Twitter. “With the forthcoming conclusion of ‘Sex Education,’ we wanted to infuse excitement and playfulness into the conversation. This campaign brilliantly achieved that goal,” said Alberto Fernández, creative director at Media.Monks. “Our aim was to connect organically with our audience through simple yet impactful activations. The combination of ‘Sex Education,’ hormones peaking on Spring Day and an unskippable visual made it social media worthy,” added Pablo Vitale, executive creative director at Media.Monks.

Netflix crafted some titillating outdoor activations for the final season of ‘Sex Education’

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