New Chapter: Carefully crafted, Vermont-grown wellness

Bringing New Chapter’s brand story to life with a new visual identity

Published On
Feb 03, 2021

Description

A Procter & Gamble company, New Chapter has been focused on health for people and planet for over 35 years. A certified B-corp and the first vitamin company to go organic, New Chapter partnered with Questus to help differentiate the brand in a sea of sameness, reflecting the intention that goes into every bottle, and ultimately, increasing DTC revenue.

Questus helped New Chapter identify their core audience segments, then developed a DTC digital strategy to optimize engagement and conversion across the consumer journey. A key pillar in this strategy was a reimagined DTC e-commerce experience. Rooted in audience strategy and custom analytics tracking, Questus redesigned NewChapter.com to reflect the brand ethos and optimize customer browsing, time on site, content engagement, shopping, and purchases.

With a new DTC site in place collecting custom audience data, Questus developed a holistic targeting and media strategy, reaching prospects and customers across full-funnel Programmatic, SEM, and social channels.

The campaign resulted in 56% increase in engagement and 51% increase in ROAS.

Services:

UX Strategy

Information

Architecture

Conceptual Design

Web Design & Copywriting

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