Aaron Taylor-Johnson Plays a Sensitive Dandy in a Stylish Film for Givenchy Gentleman
Black-and-White Film Is Directed by Sam Taylor-Johnson
Editor's Pick
Sam Taylor-Johnson, the artist, photographer and "Fifty Shades of Grey" film director, directs her husband, "Nocturnal Animals" actor Aaron Taylor-Johnson in a stylish new black-and-white spot for men's fragrance Givenchy Gentleman.
The ad, produced by Hey Wonderful, starts with Taylor-Johnson looking bored and thoughtful at a smart dinner party in a country manor. After sniffing a white spray of flowers, he crushes it and then gets the party started. As he dances through a palazzo-type setting to '90s classic "Enjoy Yourself," by A+, he's joined by various cool dancers, including American model and dancer Aaron Doucette, and model Elizabeth Salt, who plays a girl who eventually pushes Taylor-Johnson (flirtatiously) into a fountain. Sam Taylor-Johnson has also shot the print work for the brand.
According to Givenchy, which has updated the original 1975 fragrance with new notes and modern packaging including a black lacquer cap, the casting of Taylor-Johnson as the new Givenchy Gentleman reflects a "cool and sexy archetype whose masculinity doesn't preclude sensitivity or generosity." The press release descries him as having the "effortless elegance of the modern-day dandy."
It's certainly, cool, edgy and unquestionably less cheesy than your typical men's fragrance ad. Oh, and to emphasize that sensitive side, look out for the adorable kitten.
Credits
- Date
- Sep 06, 2017
- Brand :
- Givenchy
- Client :
- Givenchy
- Production Company :
- Hey Wonderful
- Director :
- Sam Taylor-Johnson
- Founder :
- Michael Di Girolamo
- Managing Director :
- Michael Di Girolamo
- Executive Producer :
- Sarah McMurray
- Line Producer :
- Julien Lemaitre
- Director, Photography :
- Jeff Cronenweth
- Editorial :
- The Whitehouse Post
- Editor :
- Lisa Gunning
- Visual Effects :
- Carbon
- Creative Director :
- John Price
- Lead Compositor :
- Pete Mayor
- Compositor :
- Jim Gomez
- Producer :
- Devon Irete
- Executive Producer :
- Matthew McMannus
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