Aaron Taylor-Johnson Plays a Sensitive Dandy in a Stylish Film for Givenchy Gentleman

Black-and-White Film Is Directed by Sam Taylor-Johnson

Published On
Sep 05, 2017

Editor's Pick

Sam Taylor-Johnson, the artist, photographer and "Fifty Shades of Grey" film director, directs her husband, "Nocturnal Animals" actor Aaron Taylor-Johnson in a stylish new black-and-white spot for men's fragrance Givenchy Gentleman.

The ad, produced by Hey Wonderful, starts with Taylor-Johnson looking bored and thoughtful at a smart dinner party in a country manor. After sniffing a white spray of flowers, he crushes it and then gets the party started. As he dances through a palazzo-type setting to '90s classic "Enjoy Yourself," by A+, he's joined by various cool dancers, including American model and dancer Aaron Doucette, and model Elizabeth Salt, who plays a girl who eventually pushes Taylor-Johnson (flirtatiously) into a fountain. Sam Taylor-Johnson has also shot the print work for the brand.

According to Givenchy, which has updated the original 1975 fragrance with new notes and modern packaging including a black lacquer cap, the casting of Taylor-Johnson as the new Givenchy Gentleman reflects a "cool and sexy archetype whose masculinity doesn't preclude sensitivity or generosity." The press release descries him as having the "effortless elegance of the modern-day dandy."

It's certainly, cool, edgy and unquestionably less cheesy than your typical men's fragrance ad. Oh, and to emphasize that sensitive side, look out for the adorable kitten.


Sep 06, 2017
Brand :
Client :
Production Company :
Hey Wonderful
Director :
Sam Taylor-Johnson
Founder :
Michael Di Girolamo
Managing Director :
Michael Di Girolamo
Executive Producer :
Sarah McMurray
Line Producer :
Julien Lemaitre
Director, Photography :
Jeff Cronenweth
Editorial :
The Whitehouse Post
Editor :
Lisa Gunning
Visual Effects :
Creative Director :
John Price
Lead Compositor :
Pete Mayor
Compositor :
Jim Gomez
Producer :
Devon Irete
Executive Producer :
Matthew McMannus

Need a credit fix? Contact the Creativity Editors

Project Type