Woodland creatures rush to the rescue in the New York Lottery's whimsical holiday ad

McCann New York and the Mill deliver a charming spot about a lost scratchcard

Published On
Nov 27, 2019

Editor's Pick

Woodland creatures come to the rescue of a park ranger who loses a lottery scratchcard in a charmingly whimsical ad from the New York Lottery promoting its seasonal Scratch-Off Games.

Created by McCann New York, and featuring CGI animals courtesy of The Mill, the spot sees the ranger being given a scratchard by her boss as she heads home for the holidays. It flutters out of her truck but a series of animals including a hare, bird, tortoise, deer and a raccoon work together to deliver it back to her in a kind of woodland relay. The tagline asks you to "believe in the magic of the season." It's simple enough, but utterly heartwarming. 

 

 

Credits

Date
Nov 27, 2019
Client:
New York Lottery
Agency:
McCann New York
North American Chief Creative Officer:
Eric Silver
New York Chief Creative Officer:
Sean Bryan
New York Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Mat Bisher
Group Creative Director:
Jason Ashlock
Group Creative Director:
Dominick Baccollo
Senior Writer:
Colby Spear
Senior Art Director:
Pedro Sampaio
Chief Production Officer:
Nathy Aviram
Senior Producer:
Tamara Lecker
SVP Executive Music Producer:
Eric Johnson
Integrated Music Producer:
Dan Gross
EVP Executive Account Director:
Scot Beck
VP Account Director:
Caroline Fuller
Account Director:
Molly Vossler
Account Executive:
Ellery Gitkin
SVP Group Strategy Director:
Laura Frank
Creative / Editorial / VFX:
The Mill+
Creative Director:
Ben Smith
Executive Producer:
Zu Al-Kadiri
Producer:
Hillary Thomas
Production Supervisor:
Georgina Castle
Production Coordinator:
Emily Stave
Production Coordinator:
Esther Montgomery
Editor:
Ryan McKenna
Production Support:
Goutham H
Production Support:
Utkarsha Shinde
Shoot Supervisor:
Ed Boldero
Shoot Supervisor:
Alek Vacura
2nd Unit Director:
Alex Clark
2D Lead Artist:
Tim Crabtree
3D Lead Artist:
Ed Boldero
Animation Lead:
Katie Yancey
2D Artist:
Roxy Zuckerman
2D Artist:
Daniel Thuresson
2D Artist:
Dag Ivarsoy
2D Artist:
Abby Riegel
2D Artist:
Rakesh Venugopalan
2D Artist:
Evan Langley
2D Artist:
Renjith Raveendran
2D Artist:
Prajeesh Chaliyam
2D Artist:
Basabendu Sarkar
2D Artist:
Sandeep Kumar Singh
2D Artist:
Yogesh Sarwa
2D Artist:
Jiten Harkhani
2D Artist:
Vinod Gopinathan
3D Artist:
Matthew Choy
3D Artist:
Jeremy Ramirez
3D Artist:
Sophie Quagebeur
3D Artist:
Daniel Stern
3D Artist:
Danny Garcia
3D Artist:
Ryan Federman
3D Artist:
Elizabeth Hammer
3D Artist:
Lalida Karnjanasirirat
3D Artist:
Victor Duncan
Matte Painting:
Rasha Shalaby
Matte Painting:
Gillian George
Matte Painting:
Bill Lu
Matte Painting:
Andy Wheater
Animation:
Jacob Bergman
Animation:
Justin Tirado
Animation:
Randy Link
Animation:
John Fielding
Animation:
Gustavo Gonzalez
Animation:
Melik Malkasian
Animation:
Matt Connolly
Design:
Alex Clark
Motion Graphics:
Joakim Ekstrom
Art Department:
Kevin Diaz
Art Department:
Valerie Chernysh
Color:
The Mill
Colorist:
Matt Osborne
Group Color Director:
Dee Allen
Associate Color Producer:
Blake Rice
Production Coordinator Color:
Jessica Amburgey
Color Assist:
Brandon Phillis
Sound Design:
Midnight Snack
Sound Designer:
Jeremy Siegel
Audio Post:
Heard City
Audio Mixer:
Jeremy Siegel
Assistant Engineer:
Evan Anderson
Assistant Engineer:
Ronnie Stapleton
Managing Director/Partner:
Gloria Pitagorsky
Executive Producer:
Jackie James
Executive Producer:
Sasha Awn
Producer:
Andi Lewis

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