Woodland creatures rush to the rescue in the New York Lottery's whimsical holiday ad

McCann New York and the Mill deliver a charming spot about a lost scratchcard

Published On
Nov 27, 2019

Editor's Pick

Woodland creatures come to the rescue of a park ranger who loses a lottery scratchcard in a charmingly whimsical ad from the New York Lottery promoting its seasonal Scratch-Off Games.

Created by McCann New York, and featuring CGI animals courtesy of The Mill, the spot sees the ranger being given a scratchard by her boss as she heads home for the holidays. It flutters out of her truck but a series of animals including a hare, bird, tortoise, deer and a raccoon work together to deliver it back to her in a kind of woodland relay. The tagline asks you to "believe in the magic of the season." It's simple enough, but utterly heartwarming. 

 

 

Credits

Date
Nov 27, 2019
Client :
New York Lottery
Agency :
McCann New York
North American Chief Creative Officer :
Eric Silver
New York Chief Creative Officer :
Sean Bryan
New York Chief Creative Officer :
Tom Murphy
Executive Creative Director :
Mat Bisher
Group Creative Director :
Jason Ashlock
Group Creative Director :
Dominick Baccollo
Senior Writer :
Colby Spear
Senior Art Director :
Pedro Sampaio
Chief Production Officer :
Nathy Aviram
Senior Producer :
Tamara Lecker
SVP Executive Music Producer :
Eric Johnson
Integrated Music Producer :
Dan Gross
EVP Executive Account Director :
Scot Beck
VP Account Director :
Caroline Fuller
Account Director :
Molly Vossler
Account Executive :
Ellery Gitkin
SVP Group Strategy Director :
Laura Frank
Creative / Editorial / VFX :
The Mill+
Creative Director :
Ben Smith
Executive Producer :
Zu Al-Kadiri
Producer :
Hillary Thomas
Production Supervisor :
Georgina Castle
Production Coordinator :
Emily Stave
Production Coordinator :
Esther Montgomery
Editor :
Ryan McKenna
Production Support :
Goutham H
Production Support :
Utkarsha Shinde
Shoot Supervisor :
Ed Boldero
Shoot Supervisor :
Alek Vacura
2nd Unit Director :
Alex Clark
2D Lead Artist :
Tim Crabtree
3D Lead Artist :
Ed Boldero
Animation Lead :
Katie Yancey
2D Artist :
Roxy Zuckerman
2D Artist :
Daniel Thuresson
2D Artist :
Dag Ivarsoy
2D Artist :
Abby Riegel
2D Artist :
Rakesh Venugopalan
2D Artist :
Evan Langley
2D Artist :
Renjith Raveendran
2D Artist :
Prajeesh Chaliyam
2D Artist :
Basabendu Sarkar
2D Artist :
Sandeep Kumar Singh
2D Artist :
Yogesh Sarwa
2D Artist :
Jiten Harkhani
2D Artist :
Vinod Gopinathan
3D Artist :
Matthew Choy
3D Artist :
Jeremy Ramirez
3D Artist :
Sophie Quagebeur
3D Artist :
Daniel Stern
3D Artist :
Danny Garcia
3D Artist :
Ryan Federman
3D Artist :
Elizabeth Hammer
3D Artist :
Lalida Karnjanasirirat
3D Artist :
Victor Duncan
Matte Painting :
Rasha Shalaby
Matte Painting :
Gillian George
Matte Painting :
Bill Lu
Matte Painting :
Andy Wheater
Animation :
Jacob Bergman
Animation :
Justin Tirado
Animation :
Randy Link
Animation :
John Fielding
Animation :
Gustavo Gonzalez
Animation :
Melik Malkasian
Animation :
Matt Connolly
Design :
Alex Clark
Motion Graphics :
Joakim Ekstrom
Art Department :
Kevin Diaz
Art Department :
Valerie Chernysh
Color :
The Mill
Colorist :
Matt Osborne
Group Color Director :
Dee Allen
Associate Color Producer :
Blake Rice
Production Coordinator Color :
Jessica Amburgey
Color Assist :
Brandon Phillis
Sound Design :
Midnight Snack
Sound Designer :
Jeremy Siegel
Audio Post :
Heard City
Audio Mixer :
Jeremy Siegel
Assistant Engineer :
Evan Anderson
Assistant Engineer :
Ronnie Stapleton
Managing Director/Partner :
Gloria Pitagorsky
Executive Producer :
Jackie James
Executive Producer :
Sasha Awn
Producer :
Andi Lewis

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