Seems as if sports brands and broadcasters are getting nostalgic these days. CBS Sports HQ just parodied old-school ad tropes in spots likening the network to paper towels and beer, and now, the NFL is taking a cue from classic coffee advertising to promote “NFL Gameday Morning” in a new campaign from Goodby Silverstein & Partners.
The “Heaping Cup” ad suggests that NFL’s Sunday morning program is like a warm cup of brew--an enticing lure to get you out of bed and start your day. Pulling straight out of Folgers’ playbook, the spot opens with a coffee pot brewing, a bright-eyed couple rising out of bed and rushing eagerly down the stairs.
An ‘80s-style jingle, sung by a man with husky timbre, completes the picture:
“Sunday morning’s finally come. Everyone knows there’s only one hall of fame pregame football crew, NFL’s best friends breaking stories for you...Wake up with GameDay morning on Sunday.”
The couple gets up not for the java, but to watch the the NFL show, hosted by Rich Eisen, Steve Mariucci, Kurt Warner and Michael Irvin. The personalities are also at the center of a product tie-in--their own coffee. The NFL and Goodby also released a set of promotional brews, a unique blend for each of the hosts, crafted by L.A.-based Jetty Coffee Roasters.
The new ad begins running this Sunday, when the "NFL Gameday Morning" hosts will be dishing during the NFL Network’s live telecast of the Jaguars vs. the Eagles from London’s Wembley Stadium beginning at 6:30 am ET. The show returns to its regular 9:00 am ET slot on November 4.