Nick Saban is the worst vacation host ever in Vrbo’s new comic ad
Anomaly's spot with the Alabama coaching legends promotes Vrbo’s rentals without hosts
Editor's Pick
College football legend Nick Saban continues to enforce strict rules in retirement, much as he did as a coach, in a new campaign for vacation rental platform Vrbo.
In a 60-second spot titled “Relax,” created by Anomaly, Saban humorously turns into the most demanding vacation rental host of all time. As visitors arrive, he enforces a strict playbook of ridiculous house rules: no streaming, no games and no kids in the house, among other things.
The spot humorously points out why vacations are better without a host—especially when that host is the retired Alabama coach known for his uncompromising and demanding leadership style.
The campaign pushes Vrbo’s private vacation homes (with no hosts) as a key differentiator from competitors. It also marks Vrbo’s third season as an official sponsor of the College Football Playoff and the title sponsor of the Vrbo Fiesta Bowl.
The spot will debut during this weekend’s college football games on Aug. 31 and will run throughout the season. Other campaign components, including media integrations, stadium signage and OOH, will run at the Vrbo Fiesta Bowl. Additional ad campaign elements will run targeting fans of Alabama, Ohio State and Texas through Vrbo’s partnership with Learfield.
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Credits
- Date
- Aug 29, 2024
- Client :
- Vrbo
- Client :
- Expedia Group Media Solutions
- Agency :
- Anomaly
- Executive Creative Director :
- Nick Burd
- Executive Creative Director :
- Drew Stalker
- Vice President Marketing :
- John Harrison
- Executive Creative Director Music :
- Anh Do
- Creative Director :
- Daniel Hall
- Creative Director :
- Danny Parker
- Director Brand Integrations :
- Nick Gesualdi
- Senior Brand Marketing Manager :
- Hillary Jensen
- Director Brand Planning :
- Kevin Mercer
- Senior Project Manager :
- Kathleen Young
- Global Partner/Chief Strategy Officer :
- Aisea Laungaue
- Managing Partner/President :
- Khara Wagner
- Partner/Chief Creative Officer :
- Josh Fell
- Partner/Chief Strategy Officer :
- Amanda Feve
- Executive Creative Director :
- Jeremy Wirth
- Creative Director :
- Drew Burton
- Associate Creative Director/Copywriter :
- Scott Horlbeck
- Senior Art Director :
- Joaquin Sabarots
- Head of Production :
- Erika Madison
- Executive Producer :
- Kristine Ling
- Senior Producer :
- Isabella Lebovitz
- Brand Strategy Director :
- Maggie Bonner
- Comms Strategy Director :
- Sarah Cartwright
- Group Business Director :
- Max Taylor
- Business Director :
- Alex Sagol
- Account Director :
- Sophie Finckh
- Account Supervisor :
- Marissa Vensel
- Head of Business Affairs :
- Dani Vargas
- Senior Business Affairs Manager :
- Ryan Lizama
- Head of Creative Resourcing & Project Management :
- Chris Greve
- Production Company :
- Hungryman
- Director :
- Wayne McClammy
- DP :
- Dion Beebe
- Partner/Executive Producer :
- Kim Dellara
- Line Producer :
- Rick Jarjoura
- Editorial :
- Cabin
- Editor :
- Randy Baublis
- Assist :
- Sabra Stratton
- EP :
- Michelle Dorsch
- Producer :
- Brian Scharwath
- Color :
- Trafik
- Colorist :
- Ricky Gausis
- HoP :
- Greer Bratschie
- Producer :
- Phoebe Torsilieri
- VFX/Finishing :
- Shepherd
- EP :
- Crystal Rossmann
- Music :
- Consortium
- Composer :
- Seth Olinsky
- EP :
- Maggie Flatley
- Mix & Sound Design :
- Barking Owl
- Audio Engineer :
- AJ Murillo
- Assist :
- Beau Manning
- EP :
- KC Dossett
- Producer :
- Blaise Justice
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