Adobe's Premiere Pro video editing software transforms a boring night at home into a magical adventure in a beautifully crafted new ad from 72andSunny.
Set to the Queen track "Don't Stop Me Now," the ad starts with a man in his apartment looking like he's set for a night on the sofa (something most viewers can probably relate to after the past 12 months). However, when he opens his closet, a magical portal appears and takes him into different worlds including a rooftop sunset where the skyline constantly changes shape in time to the music, a streetscape lit up by neon colors, a forest straight out of a fairy tale and even the moon. His adventure ends with a reminder that it's all edited and directed by "me."
Produced by Reset, the TV ad, airing tonight on shows including "Jimmy Kimmel Live," was all edited in Adobe Premiere Pro with VFX by Alt.vfx. It's accompanied by videos and tutorials highlighting Premiere Pro’s features and will be promoted on social with the hashtag #Edityourstory.
The spot is a worthy follow-up to Adobe's previous ad in its "Fantastic Voyage" campaign, promoting Photoshop, which transformed a ride on the subway into a magical adventure to the soundtrack of the Rolling Stones' "She's a Rainbow."
"Creativity allows us to re-imagine the world as we know it,” said John Travis, vice president brand marketing at Adobe, in a statement. “Now more than ever, people are ready for optimism. This latest ad in our 'Fantastic Voyage' campaign showcases Adobe Premiere Pro, and how video is exploding as a powerful way for people to express their creativity and tell their story. That is the message we hope to capture. If you tap into your creativity, there is nothing you can’t do.”
“The past year and a half has shown us that how you make a story is just as important as the story itself—from the tools to the people. The team, from production partners to Adobe, we’ve all worked across time zones and shut downs to bring this film to life,” added Lauren Smith, group creative director, 72andSunny Los Angeles.