Nike brought the Aurora Borealis to Manchester to salute Erling Haaland’s goalscoring record

W+K Amsterdam used an outdoor light show to replicate the northern lights of the Manchester City striker’s home nation

Published On
May 04, 2023
Ghostly aqua image projection of Erling Haaland over Manchester, England

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Erling Haaland, the electric young Norwegian striker for Manchester City, broke the English Premier League’s single-season scoring record on Wednesday with his 35th goal in a 3-0 win over West Ham—eclipsing the mark of 34 shared by Andy Cole in and Alan Shearer from the early 1990s.

To celebrate, Nike brought a bit of Norway to Manchester, recreating the Aurora Borealis—aka, the northern lights—with an interactive light show. Right after Haaland broke the record, Nike alerted fans in the area via social media that they should keep their eyes on the sky and look out for a phenomenon. 

Outside the National Football Museum in Manchester, Nike used smoke, lasers, projections and “Hologauze” holographic technology to create the “Aurora of Haaland.”

Lights from the "Aurora of Haaland" installation drifting over Manchester