Nike is targeting a slightly different audience than usual in a series of social spots for its Joyride shoes, with actor Ilana Glazer ("Broad City") bringing some offbeat humor to the brand. 

Directed by Marielle Heller ("Can You Ever Forgive Me?" and "The Diary of a Teenage Girl") via Caviar, the spots are aimed not at sports fanatics, but at a more running-skeptical crowd. They feature Glazer's lollipop-loving character experimenting with running in Brooklyn's Fort Greene. She tries (and fails) to make funny conversation with fellow runners about their Nike Joyride shoes, thinks about all the carbs she could eat and plans she could cancel if she became a runner and finally goes for a (short) run herself in search of the elusive "runner's high."

The spots were created by New York and Portland-based agency Megs and Shamus, which has also worked with the likes of Netflix and the Obama Foundation.