Ilana Glazer brings some offbeat humor to Nike in ads targeting the running-averse crowd

Marielle Heller directs the 'Broad City' star in social spots by Megs and Shamus

Published On
Oct 08, 2019

Editor's Pick

Nike is targeting a slightly different audience than usual in a series of social spots for its Joyride shoes, with actor Ilana Glazer ("Broad City") bringing some offbeat humor to the brand. 

Directed by Marielle Heller ("Can You Ever Forgive Me?" and "The Diary of a Teenage Girl") via Caviar, the spots are aimed not at sports fanatics, but at a more running-skeptical crowd. They feature Glazer's lollipop-loving character experimenting with running in Brooklyn's Fort Greene. She tries (and fails) to make funny conversation with fellow runners about their Nike Joyride shoes, thinks about all the carbs she could eat and plans she could cancel if she became a runner and finally goes for a (short) run herself in search of the elusive "runner's high."

The spots were created by New York and Portland-based agency Megs and Shamus, which has also worked with the likes of Netflix and the Obama Foundation.  



Oct 08, 2019
Client :
Director Global Brand Communications
Bill Maginnis
Sr. Director Global Brand Communications :
Stephanie Derham
Agency :
Megs and Shamus
Creative Director :
Megs Senk
Creative Director :
Shamus Eaton
Art Director :
Megs Senk
Copywriter :
Shamus Eaton
Executive Producer :
Felicia Glover
Production Company :
Director :
Marielle Heller
Director of Photography :
Adam Newport-Berra
Executive Producer :
Kim Dellara
Executive Producer :
Jasper Thomlinson
Executive Producer :
Michael Sagal
Producer :
Christina Donahue
Post Production/Editorial :
Editor :
Tommy Harden
Sound Designer/Mixer :
Noah Woodburn
Post Producer :
Kathleen Russell
Editorial and VFX Post Producer :
Annie Rosick
Audio Post :
Teenage Diplomat
Composer :
Scarlet Newman-Thomas
Color :
Company 3
Colorist :
Tom Poole

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