Nike put a hoop at the top of Mount Olympus to honor Greek NBA star Giannis Antetokounmpo

The player is the first European to get a Nike signature shoe

Published On
Jul 01, 2019

Editor's Pick

For those of you who already think NBA players are gods, Nike has paid tribute to one of them with a stunt at the top of Mount Olympus.

The company scaled the mountain, the legendary home of the Greek gods, to place a basketball hoop at the top in honor of Greek NBA player Giannis Antetokounmpo, who was voted Season MVP this year and is the first European player to get a Nike signature basketball shoe. The back board of the hoop reads: "Fate can start you at the bottom. Dreams can take you to the top."

Wieden & Kennedy Amsterdam is behind the stunt, of which it says: "We created a special hoop so that we would not have to drill into the mountain or otherwise damage it in any way. No sacred mountains were harmed in the making of this campaign."

The agency captured the event on video, designed to be shared on social including Instagram. It was directed by Quentin through RadicalMedia. Nike unveiled the Antetokounmpo shoe, Air Zoom Freak 1, last week and it's available in the U.S. from July 10.

Credits

Date
Jul 01, 2019
Client:
Nike
Agency:
Wieden & Kennedy-Amsterdam
Production Company:
RadicalMedia
Executive Creative Director:
Eric Quennoy
Executive Creative Director:
Mark Bernath
Creative Director:
Craig Williams
Creative Director:
Evgeny Primachenko
Art Director:
Jeff Lam
Copywriter:
Alex Bower
Copywriter:
Tim Coleman
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Eline de Roo
Group Account Director:
Kathryn Addo
Account Director:
Franky Wardell
Account Manager:
Fulvio Itagiba
Head of Planning:
Martin Weigel
Head of Comms & Digital Strategy:
Danielle Pak
Head of Design:
Joe Burrin
Studio Director:
Lizzie Murray
Motion Designer:
Gustav von Platen
Motion Designer:
Marco van der Vlag
Studio Artist:
Noa Redero
Project Manager:
Caroline Kosse
Business Affairs:
Michael Graves
Production Company:
Yard
Director:
Quentin van den Bossche
Director of Photography:
Tassos Fitros
Producer:
George Tsitsas - Eleni Grigoraskou
Executive Producer:
Dimitris Alexopoulos
Editor:
Hiro Ikematsu
Audio Post:
Wave
Sound Designer/Mixer:
Alex Nicholls‑Lee
Artist/Title:
Hiro Ikematsu
Post Production:
Glassworks
Flame:
Kyle Obley
Flame:
Blake Huber
3D:
Callum Austin
Colorist:
Scott Harris
Producer:
Dave Moore

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