Nike put a hoop at the top of Mount Olympus to honor Greek NBA star Giannis Antetokounmpo
The player is the first European to get a Nike signature shoe
Jul 01, 2019
For those of you who already think NBA players are gods, Nike has paid tribute to one of them with a stunt at the top of Mount Olympus.
The company scaled the mountain, the legendary home of the Greek gods, to place a basketball hoop at the top in honor of Greek NBA player Giannis Antetokounmpo, who was voted Season MVP this year and is the first European player to get a Nike signature basketball shoe. The back board of the hoop reads: "Fate can start you at the bottom. Dreams can take you to the top."
Wieden & Kennedy Amsterdam is behind the stunt, of which it says: "We created a special hoop so that we would not have to drill into the mountain or otherwise damage it in any way. No sacred mountains were harmed in the making of this campaign."
The agency captured the event on video, designed to be shared on social including Instagram. It was directed by Quentin through RadicalMedia. Nike unveiled the Antetokounmpo shoe, Air Zoom Freak 1, last week and it's available in the U.S. from July 10.