Nike put a hoop at the top of Mount Olympus to honor Greek NBA star Giannis Antetokounmpo
The player is the first European to get a Nike signature shoe
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For those of you who already think NBA players are gods, Nike has paid tribute to one of them with a stunt at the top of Mount Olympus.
The company scaled the mountain, the legendary home of the Greek gods, to place a basketball hoop at the top in honor of Greek NBA player Giannis Antetokounmpo, who was voted Season MVP this year and is the first European player to get a Nike signature basketball shoe. The back board of the hoop reads: "Fate can start you at the bottom. Dreams can take you to the top."
Wieden & Kennedy Amsterdam is behind the stunt, of which it says: "We created a special hoop so that we would not have to drill into the mountain or otherwise damage it in any way. No sacred mountains were harmed in the making of this campaign."
The agency captured the event on video, designed to be shared on social including Instagram. It was directed by Quentin through RadicalMedia. Nike unveiled the Antetokounmpo shoe, Air Zoom Freak 1, last week and it's available in the U.S. from July 10.
Credits
- Date
- Jul 01, 2019
- Client:
- Nike
- Agency:
- Wieden & Kennedy-Amsterdam
- Production Company:
- RadicalMedia
- Executive Creative Director:
- Eric Quennoy
- Executive Creative Director:
- Mark Bernath
- Creative Director:
- Craig Williams
- Creative Director:
- Evgeny Primachenko
- Art Director:
- Jeff Lam
- Copywriter:
- Alex Bower
- Copywriter:
- Tim Coleman
- Head of Broadcast Production:
- Joe Togneri
- Broadcast Producer:
- Eline de Roo
- Group Account Director:
- Kathryn Addo
- Account Director:
- Franky Wardell
- Account Manager:
- Fulvio Itagiba
- Head of Planning:
- Martin Weigel
- Head of Comms & Digital Strategy:
- Danielle Pak
- Head of Design:
- Joe Burrin
- Studio Director:
- Lizzie Murray
- Motion Designer:
- Gustav von Platen
- Motion Designer:
- Marco van der Vlag
- Studio Artist:
- Noa Redero
- Project Manager:
- Caroline Kosse
- Business Affairs:
- Michael Graves
- Production Company:
- Yard
- Director:
- Quentin van den Bossche
- Director of Photography:
- Tassos Fitros
- Producer:
- George Tsitsas - Eleni Grigoraskou
- Executive Producer:
- Dimitris Alexopoulos
- Editor:
- Hiro Ikematsu
- Audio Post:
- Wave
- Sound Designer/Mixer:
- Alex Nicholls‑Lee
- Artist/Title:
- Hiro Ikematsu
- Post Production:
- Glassworks
- Flame:
- Kyle Obley
- Flame:
- Blake Huber
- 3D:
- Callum Austin
- Colorist:
- Scott Harris
- Producer:
- Dave Moore
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