U.K. agency Nitro has developed a Euro-based site for Foot Locker that promotes its exclusive Nike Tuned 10 men's apparel line.
The homepage is broken down into three parts: Progressive, Responsive and Innovative. With Progressive, for example, visitors can customize and download their own wallpaper by typing in their name, choosing their color palette and clicking on their mouse to capture the image which includes Tuned 10 tint. The Responsive section, meanwhile, tests your reflexes by requiring that you click on swirling yellow patterns before they fade into another primary color.
Visitors to the site can also watch the TV spot and get further info on Tuned 10 products such as hoodies, shoes and more.