Nike sets out to inspire young girls with a trippy game of tag
Latest European ad from W&K Amsterdam titled 'You're It' is accompanied by digital and real-life versions of the game
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Nike Kids' latest European spot, designed to inspire young girls, takes the form of a trippy game of tag, with the age-old playground phrase "You're It!" as the tagline.
The fast-paced spot sees a series of girls shout out "I'm it!" in different European languages as they take part in a host of different sports, from running to diving to skateboarding and cricket. While some are super-confident, others have to find their courage—for example, one girl overcomes her nerves before diving from a high diving board.
The footage is accompanied by dazzling cartoon-style graphics and VFX. The ad was created by Wieden & Kennedy Amsterdam and directed by David Wilson at Riff Raff.
The spot will be accompanied by a "digital game of tag" that viewers can take part in across Instagram, Snapchat and TikTok, as well as a "choose your own adventure" game on YouTube. Participants can take part in challenges and collect rewards online. There's also a real-life game of tag taking place in London's Lee Valley on Sept. 24.
Credits
- Date
- Sep 11, 2019
- Client:
- Nike Kids
- Agency:
- Wieden & Kennedy-Amsterdam
- Executive Creative Director:
- Eric Quennoy
- Executive Creative Director:
- Mark Bernath
- Creative Director:
- Craig Williams
- Creative Director:
- Evgeny Primachenko
- Art Director:
- Guney Soykan
- Copywriter:
- Mohamed Diaa
- Copywriter:
- Tyler Andre
- Head of Broadcast Production:
- Joe Togneri
- Broadcast Producer:
- Tony Stearns
- Broadcast Producer:
- Cory Chonko
- Senior Interactive Producer:
- Alex Smith
- Group Account Director:
- Kathryn Addo
- Account Director:
- Franky Wardell
- Account Manager:
- Margot Paquien
- Account Manager:
- Fulvio Itagiba
- Head of Planning:
- Martin Weigel
- Planning Director:
- Reid Schilperoort
- Planner:
- Alex Janneau
- Head of Comms & Digital Strategy:
- Danielle Pak
- Comms Planning Director:
- Elsa Stahura
- Head of Design:
- Joe Burrin
- Studio Director:
- Lizzie Murray
- Designer:
- Gustav von Platen
- Designer:
- Dean Pauley
- Designer:
- Soren Danielsen
- Designer:
- Leeza Pritychenko
- Designer:
- Lewis Beedham
- Project Manager:
- Caroline Kosse
- Business Affairs:
- Michael Graves
- Business Affairs:
- Fiona Fan
- Production Company:
- Riff Raff Films
- Director:
- David Wilson
- Director of Photography:
- Monika Lenczewska
- 1st AD:
- Chris Kelly
- Casting:
- Sophie North
- Casting:
- Isobel Mascarenhas-Whitman
- Production Designer:
- Alison Dominitz
- Stylist:
- Ameena Callender
- Producer:
- Cathy Hood
- Executive Producer:
- Matthew Fone
- Production Manager:
- Stuart Butterworth
- Editing Company:
- Final Cut
- Editor:
- Joe Guest
- Audio Post:
- Grand Central
- Sound Designer/Mixer:
- Raj Sehgal
- Artist/Title:
- Zanillya X Humphrey Dennis “You’re It”
- Music Company:
- Leland Music
- Post Production:
- MPC
- VFX Lead:
- Kamen Markov
- Motion Design Lead:
- James McIver
- CG Lead:
- Andy Steele
- Colorist:
- Phil Hambi
- Producer:
- Ryan Hancocks
- 2D Artist:
- Tom Harding
- 2D Artist:
- Josh Parks
- 2D Artist:
- George Brunt
- Motion Design:
- Adam Roche
- Motion Design:
- Manuel Sepulveda
- Motion Design:
- Donal o Keeffe
- Motion Design:
- Daphne Westelynck
- Motion Design:
- Kerim Camdzic
- Motion Design:
- Stef Peral
- CG:
- Tushar Kewlani
- CG:
- Lewis Orton
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