Nike sets out to inspire young girls with a trippy game of tag
Latest European ad from W&K Amsterdam titled 'You're It' is accompanied by digital and real-life versions of the game
Editor's Pick
Nike Kids' latest European spot, designed to inspire young girls, takes the form of a trippy game of tag, with the age-old playground phrase "You're It!" as the tagline.
The fast-paced spot sees a series of girls shout out "I'm it!" in different European languages as they take part in a host of different sports, from running to diving to skateboarding and cricket. While some are super-confident, others have to find their courage—for example, one girl overcomes her nerves before diving from a high diving board.
The footage is accompanied by dazzling cartoon-style graphics and VFX. The ad was created by Wieden & Kennedy Amsterdam and directed by David Wilson at Riff Raff.
The spot will be accompanied by a "digital game of tag" that viewers can take part in across Instagram, Snapchat and TikTok, as well as a "choose your own adventure" game on YouTube. Participants can take part in challenges and collect rewards online. There's also a real-life game of tag taking place in London's Lee Valley on Sept. 24.
Credits
- Date
- Sep 11, 2019
- Client :
- Nike Kids
- Agency :
- Wieden & Kennedy-Amsterdam
- Executive Creative Director :
- Eric Quennoy
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Craig Williams
- Creative Director :
- Evgeny Primachenko
- Art Director :
- Guney Soykan
- Copywriter :
- Mohamed Diaa
- Copywriter :
- Tyler Andre
- Head of Broadcast Production :
- Joe Togneri
- Broadcast Producer :
- Tony Stearns
- Broadcast Producer :
- Cory Chonko
- Senior Interactive Producer :
- Alex Smith
- Group Account Director :
- Kathryn Addo
- Account Director :
- Franky Wardell
- Account Manager :
- Margot Paquien
- Account Manager :
- Fulvio Itagiba
- Head of Planning :
- Martin Weigel
- Planning Director :
- Reid Schilperoort
- Planner :
- Alex Janneau
- Head of Comms & Digital Strategy :
- Danielle Pak
- Comms Planning Director :
- Elsa Stahura
- Head of Design :
- Joe Burrin
- Studio Director :
- Lizzie Murray
- Designer :
- Gustav von Platen
- Designer :
- Dean Pauley
- Designer :
- Soren Danielsen
- Designer :
- Leeza Pritychenko
- Designer :
- Lewis Beedham
- Project Manager :
- Caroline Kosse
- Business Affairs :
- Michael Graves
- Business Affairs :
- Fiona Fan
- Production Company :
- Riff Raff Films
- Director :
- David Wilson
- Director of Photography :
- Monika Lenczewska
- 1st AD :
- Chris Kelly
- Casting :
- Sophie North
- Casting :
- Isobel Mascarenhas-Whitman
- Production Designer :
- Alison Dominitz
- Stylist :
- Ameena Callender
- Producer :
- Cathy Hood
- Executive Producer :
- Matthew Fone
- Production Manager :
- Stuart Butterworth
- Editing Company :
- Final Cut
- Editor :
- Joe Guest
- Audio Post :
- Grand Central
- Sound Designer/Mixer :
- Raj Sehgal
- Artist/Title :
- Zanillya X Humphrey Dennis “You’re It”
- Music Company :
- Leland Music
- Post Production :
- MPC
- VFX Lead :
- Kamen Markov
- Motion Design Lead :
- James McIver
- CG Lead :
- Andy Steele
- Colorist :
- Phil Hambi
- Producer :
- Ryan Hancocks
- 2D Artist :
- Tom Harding
- 2D Artist :
- Josh Parks
- 2D Artist :
- George Brunt
- Motion Design :
- Adam Roche
- Motion Design :
- Manuel Sepulveda
- Motion Design :
- Donal o Keeffe
- Motion Design :
- Daphne Westelynck
- Motion Design :
- Kerim Camdzic
- Motion Design :
- Stef Peral
- CG :
- Tushar Kewlani
- CG :
- Alessandro Granella
- CG :
- Lewis Orton
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