A mortage advisor crashes 'The Wizard of Oz' in ad for Halifax
There's ' no place like home' in U.K. bank's latest ad
Editor's Pick
U.K. bank Halifax has been making classic Warner Bros. animations from the past interact with its bank managers for some time now in its ongoing campaign through Adam&Eve/DDB, which has included The Flintstones and Top Cat, as well as Scooby Doo.
The latest campaign taps into the classic movie "The Wizard of Oz" -- arguably even more difficult to do from a craft point of view, as it's live action film, rather than animation, that's mashed up into a scene with a mortgage advisor.
It's also the first time the campaign sets the storyline in the actual film, rather than have cartoon characters come into one of its offices. Using the scene where Dorothy, the Lion, Tin Man and Scarecrow knock on the doors of the Emerald City, the ad sees mortgage advisor "Greg" answer and then show the crew in to explain to them how to get a mortgage--although not Dorothy as she's "far too young." This touch of humor serves the ad well, and the "no place like home" line from the movie is a good fit with the brand, too.
The scenes with Greg were filmed in a studio, and then superimposed during post-production on to original film footage, which appears courtesy of Turner Entertainment. Declan Lowey at Another Film Company was the director and The Mill worked on post production.
Credits
- Date
- Apr 30, 2018
- Agency :
- Adam & Eve/DDB
- Brand :
- Halifax
- Client :
- Halifax
- Head of Marketing :
- Tim Male
- Senior Marketing Manager :
- Jen Jordan
- Group Chief Creative Officer :
- Ben Priest
- Chief Creative Officer :
- Richard Brim
- Executive Creative Director :
- Ben Tollett
- Creative Director :
- Ted Heath
- Creative Director :
- Paul Angus
- TV Producer :
- Rebecca Holt
- Agency Print Producer :
- Joseph Walker
- Creative Planner :
- David Golding
- Creative Planner :
- Henry Kozak
- Creative Planner :
- John Blight
- Chief Executive Offier :
- Mat Goff
- Managing Partner :
- Mike Stern
- Account Director :
- James Derrick
- Account Executive :
- Rosa Aaronovitch
- Designer :
- Olly Watts
- Typographer :
- Olly Watts
- Media Agency :
- Greenhouse GroupM
- Media Planner :
- Dan Renirie
- Media Planner :
- Divine Noelie
- Production Company :
- Another Film Company
- Executive Producer :
- Simon Monhemius
- Director :
- Declan Lowney
- Director, Photography :
- Ray Coates
- Editing Company :
- Stitch
- Editor :
- Leo King
- Post Production :
- The Mill
- Executive Producer :
- Alex Fitzgerald
- Producer :
- Imogen Pai
- Creative Director :
- Andrew Wood
- Lead Compositor :
- Dan Adams
- Audio Post Production :
- 750MPH
- Engineer :
- Sam Ashwell
- Composer :
- Tom Player
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