A mortage advisor crashes 'The Wizard of Oz' in ad for Halifax

There's ' no place like home' in U.K. bank's latest ad

Published On
Apr 30, 2018

Editor's Pick

U.K. bank Halifax has been making classic Warner Bros. animations from the past interact with its bank managers for some time now in its ongoing campaign through Adam&Eve/DDB, which has included The Flintstones and Top Cat, as well as Scooby Doo.

The latest campaign taps into the classic movie "The Wizard of Oz" -- arguably even more difficult to do from a craft point of view, as it's live action film, rather than animation, that's mashed up into a scene with a mortgage advisor.

It's also the first time the campaign sets the storyline in the actual film, rather than have cartoon characters come into one of its offices. Using the scene where Dorothy, the Lion, Tin Man and Scarecrow knock on the doors of the Emerald City, the ad sees mortgage advisor "Greg" answer and then show the crew in to explain to them how to get a mortgage--although not Dorothy as she's "far too young." This touch of humor serves the ad well, and the "no place like home" line from the movie is a good fit with the brand, too.

The scenes with Greg were filmed in a studio, and then superimposed during post-production on to original film footage, which appears courtesy of Turner Entertainment. Declan Lowey at Another Film Company was the director and The Mill worked on post production.

Credits

Date
Apr 30, 2018
Agency:
Adam & Eve/DDB
Brand:
Halifax
Client:
Halifax
Head of Marketing:
Tim Male
Senior Marketing Manager:
Jen Jordan
Group Chief Creative Officer:
Ben Priest
Chief Creative Officer:
Richard Brim
Executive Creative Director:
Ben Tollett
Creative Director:
Ted Heath
Creative Director:
Paul Angus
TV Producer:
Rebecca Holt
Agency Print Producer:
Joseph Walker
Creative Planner:
David Golding
Creative Planner:
Henry Kozak
Creative Planner:
John Blight
Chief Executive Offier:
Mat Goff
Managing Partner:
Mike Stern
Account Director:
James Derrick
Account Executive:
Rosa Aaronovitch
Designer:
Olly Watts
Typographer:
Olly Watts
Media Agency:
Greenhouse GroupM
Media Planner:
Dan Renirie
Media Planner:
Divine Noelie
Production Company:
Another Film Company
Executive Producer:
Simon Monhemius
Director:
Declan Lowney
Director, Photography:
Ray Coates
Editing Company:
Stitch
Editor:
Leo King
Post Production:
The Mill
Executive Producer:
Alex Fitzgerald
Producer:
Imogen Pai
Creative Director:
Andrew Wood
Lead Compositor:
Dan Adams
Audio Post Production:
750MPH
Engineer:
Sam Ashwell
Composer:
Tom Player

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Project Type