Nonprofit charity:water Calls For Clean Water by ‘A Little Cash, A Load of Change’ Campaign

charity:water has been chasing one ambitious goal since its launch: ending the global water crisis. Although the water crisis remains critical, the global nonprofit organization has remained optimistic in their efforts. Since 2006, charity:water has been looking for ways to amplify its mission of bringing clean, safe water to the 703 million people around the world who currently live without. So far, the organization has been able to help over 19 million people through 171,000 water projects in 29 countries. But that’s just the start. Earlier this year, the charity:water in-house team joined forces with Elephant, Rapport and IPG to raise awareness of its mission. Aligning with the nonprofit’s simple yet powerful tagline “Water changes everything,” Elephant created an out-of-home campaign that calls attention to the huge impact a small donation can make in people’s lives. Titled, “A little Cash, A load of Change,” the donation campaign emphasizes the notion of giving for anyone who might be walking to work or driving to run errands. Displaying bright yellow and black branding, the executions feature real children and adults who have been helped by the nonprofit. The national campaign was brought to life through various digital out-of-home executions featuring a link or QR code to give people easy access to charity:water’s donation page. Thoughtfully featured on digital billboards, digital bulletins, kiosks, spectaculars, and taxi tops, “A little Cash, A load of Change” ran in over a dozen major U.S. cities including Los Angeles, New York City, Dallas, and Atlanta, among others. All the media was organized by Rapport, IPG’s media planning and buying agency.

Nonprofit charity:water Calls For Clean Water by ‘A Little Cash, A Load of Change’ Campaign

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