A young girl rallies New Yorkers against COVID-19 in a superhero-style animation by Northwell Health
Spot from New York's largest healthcare provider is first animated ad by MJZ's Fredrik Bond
Editor's Pick
A new animated spot from New York's largest healthcare provider Northwell Health sees a little girl lead New Yorkers in a superhero-style fight against the coronavirus pandemic.
The spot, which is the first ever animated film by MJZ director Fredrik Bond, is called "Fearless Leader" (which has echoes of "Fearless Girl," perhaps?) and starts wtih the young girl putting on a cardboard face shield as she witnesses patients being treated for COVID-19 in hopsital. She leads the celebratory "clap out" as a patient survives and then heads out into the city to rally other residents, including a pizza chef, sanitation employees and even pigeons, to support the fight. Finally she takes up a sword, Joan of Arc style, to strike down a giant coronavirus that looms in the sky. It's set to a soundtrack from beat poet IN-Q, who exhorts New Yorkers to fight COVID-19 "with love" and tells us that superheroes "exist inside us all."
The film was created by Strawberry Frog and animated by Eight VFX, with quick cuts to reflect the fast pace of superhero films. “The ‘Fearless Leader’ campaign sees a little girl transform into a superhero, and we think it will make for a powerful message in a hugely entertaining and hardworking campaign,” said Scott Goodson, CEO of StrawberryFrog, in a statement. “It is big, bold and larger than life when many other brands are mirroring hospitals and health care workers in their ads.”
The ad, breaking Memorial Day, will run on TV while the campaign will also feature in print, radio, social and outdoor activations.
Credits
- Date
- May 22, 2020
- Client :
- Northwell Health
- Agency :
- StrawberryFrog
- CEO :
- Scott Goodson
- Executive Creative Director :
- Josh Greenspan
- Group Creative Director :
- James Rogala
- Creative Director :
- Danielle Vieth
- Senior Producer :
- Monique Veillette
- Business Affairs Director :
- Venessa Merrin
- Account Management :
- Dan Langlitz
- Account Management :
- Tegan Smith
- Account Management :
- Amanda Beraglia
- Strategy :
- Ali Demos
- Project Management :
- Elizabeth Scordato
- Project Management :
- Drazen Kupres
- Project Management :
- Liz Grover
- Award-winning Poet and Bestselling Author :
- IN-Q
- Production Company :
- MJZ
- President /Executive Producer :
- David Zander
- Director :
- Fredrik Bond
- Executive Producer :
- Kate Leahy
- Producer :
- Adriana Cebada Mora
- Offline Editor :
- Patric Ryan
- Animation + Graphics :
- EightVFX
- Executive Producer :
- Ashley Ford
- Executive Producer :
- Baptiste Andrieux
- CD/Director :
- Jamal Ademola
- Producer :
- Christine Lawless
- Producer :
- Ryan Dahlman
- Art Direction :
- Jaguar Lee
- Art Direction :
- Jamal Ademola
- Illustration/Design :
- Niv Bavarsky
- Illustration/Design :
- Gianna Meola
- Illustration/Design :
- Cristina Barna
- Illustration/Design :
- Cam Floyd
- Illustration/Design :
- Valentino Vilches
- Illustration/Design :
- Trish Janovic
- Illustration/Design :
- Jaguar Lee
- Illustration/Design :
- Chris Sanchez
- Illustration/Design :
- Phil Jones
- Illustration/Design :
- Jamal Ademola
- Illustration/Design :
- Michelle Kwon
- Cel Animator :
- Laura Yilmaz
- Cel Animator :
- Thierno Bah
- Cel Animator :
- Will Pittas
- Cel Animator :
- Max Graenitz
- Cel Animator :
- Winnie Tom
- Cel Animator :
- Marika Cowan
- Cel Animator :
- Tristan Balos
- Cel Animator :
- Annie Zhao
- Cel Animator :
- Michael Fegreus
- Cel Animator :
- Jamal Ademola
- Cel Animator :
- Blake Patrick
- Compositor :
- Pablo Robleto
- Compositor :
- Joe Chiao
- 3D Animator :
- Shaun Tsou
- 3D Animator :
- Joe Chiao
- Logo Animator :
- Dave Drage
- Music & Sound Design :
- JSM Music
- CEO/CCO :
- Joel Simon
- VP/Executive Producer :
- Jeff Fiorello
- Composer :
- Joel Simon
- Composer :
- Seamus Kilmartin
- Sound Design :
- Nathan Kil
- Producer :
- Norm Felker
- Producer :
- Andrew Manning
- Producer :
- Sharon Cha
- Audio Post Production :
- Ponysound
- Audio Post Supervisor :
- Corey Roberts
- Additional Sound Design and Mix :
- Josh Wilson
- VO Recording Engineer :
- Andrew Schwartz
Need a credit fix? Contact the Creativity Editors
Related work

Northwell Health: This anti-gun violence PSA compares guns in the home to pet tigers

Northwell Health: Steve Buscemi narrates Northwell's street art-filled letter to New York as the state heads back to work and school

Northwell Health: Project strength
