A young girl rallies New Yorkers against COVID-19 in a superhero-style animation by Northwell Health

Spot from New York's largest healthcare provider is first animated ad by MJZ's Fredrik Bond

Published On
May 22, 2020

Editor's Pick

A new animated spot from New York's largest healthcare provider Northwell Health sees a little girl lead New Yorkers in a superhero-style fight against the coronavirus pandemic.

The spot, which is the first ever animated film by MJZ director Fredrik Bond, is called "Fearless Leader" (which has echoes of "Fearless Girl," perhaps?) and starts wtih the young girl putting on a cardboard face shield as she witnesses patients being treated for COVID-19 in hopsital. She leads the celebratory "clap out" as a patient survives and then heads out into the city to rally other residents, including a pizza chef, sanitation employees and even pigeons, to support the fight. Finally she takes up a sword, Joan of Arc style, to strike down a giant coronavirus that looms in the sky. It's set to a soundtrack from beat poet IN-Q, who exhorts New Yorkers to fight COVID-19 "with love" and tells us that superheroes "exist inside us all."

The film was created by Strawberry Frog and animated by Eight VFX, with quick cuts to reflect the fast pace of superhero films. “The ‘Fearless Leader’ campaign sees a little girl transform into a superhero, and we think it will make for a powerful message in a hugely entertaining and hardworking campaign,” said Scott Goodson, CEO of StrawberryFrog, in a statement. “It is big, bold and larger than life when many other brands are mirroring hospitals and health care workers in their ads.”

The ad, breaking Memorial Day, will run on TV while the campaign will also feature in print, radio, social and outdoor activations.

Credits

Date
May 22, 2020
Client :
Northwell Health
Agency :
StrawberryFrog
CEO :
Scott Goodson
Executive Creative Director :
Josh Greenspan
Group Creative Director :
James Rogala
Creative Director :
Danielle Vieth
Senior Producer :
Monique Veillette
Business Affairs Director :
Venessa Merrin
Account Management :
Dan Langlitz
Account Management :
Tegan Smith
Account Management :
Amanda Beraglia
Strategy :
Ali Demos
Project Management :
Elizabeth Scordato
Project Management :
Drazen Kupres
Project Management :
Liz Grover
Award-winning Poet and Bestselling Author :
IN-Q
Production Company :
MJZ
President /Executive Producer :
David Zander
Director :
Fredrik Bond
Executive Producer :
Kate Leahy
Producer :
Adriana Cebada Mora
Offline Editor :
Patric Ryan
Animation + Graphics :
EightVFX
Executive Producer :
Ashley Ford
Executive Producer :
Baptiste Andrieux
CD/Director :
Jamal Ademola
Producer :
Christine Lawless
Producer :
Ryan Dahlman
Art Direction :
Jaguar Lee
Art Direction :
Jamal Ademola
Illustration/Design :
Illustration/Design :
Niv Bavarsky
Illustration/Design :
Gianna Meola
Illustration/Design :
Cristina Barna
Illustration/Design :
Cam Floyd
Illustration/Design :
Valentino Vilches
Illustration/Design :
Trish Janovic
Illustration/Design :
Jaguar Lee
Illustration/Design :
Chris Sanchez
Illustration/Design :
Phil Jones
Illustration/Design :
Jamal Ademola
Illustration/Design :
Michelle Kwon
Cel Animator :
Laura Yilmaz
Cel Animator :
Thierno Bah
Cel Animator :
Will Pittas
Cel Animator :
Max Graenitz
Cel Animator :
Winnie Tom
Cel Animator :
Marika Cowan
Cel Animator :
Tristan Balos
Cel Animator :
Annie Zhao
Cel Animator :
Michael Fegreus
Cel Animator :
Jamal Ademola
Cel Animator :
Blake Patrick
Compositor :
Pablo Robleto
Compositor :
Joe Chiao
3D Animator :
Shaun Tsou
3D Animator :
Joe Chiao
Logo Animator :
Dave Drage
Music & Sound Design :
JSM Music
CEO/CCO :
Joel Simon
VP/Executive Producer :
Jeff Fiorello
Composer :
Joel Simon
Composer :
Seamus Kilmartin
Sound Design :
Nathan Kil
Producer :
Norm Felker
Producer :
Andrew Manning
Producer :
Sharon Cha
Audio Post Production :
Ponysound
Audio Post Supervisor :
Corey Roberts
Additional Sound Design and Mix :
Josh Wilson
VO Recording Engineer :
Andrew Schwartz

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