NotCo tests its plant-based burgers in Hidalgo, Mexico, site of alien cow abductions

Humans may not be able to tell NotCol’s plant-based NotBurgers from the real thing. But what about aliens who have developed a long-running taste for cows? In a tongue-in-cheek short film from agency The Juju, NotCo tests NotBurgers on extraterrestrials with a visit to Hidalgo, Mexico, which has apparently had numerous unidentified anomalous phenomena (UAP) sightings over the years, as well as many cow abductions. NotCo surprises the locals with a “cow fridge,” a decoy that has packs of NotBurgers inside, to see if the aliens will take the bait. The film was made by The Juju’s Argentina and Mexico offices and will run in both countries. Also read: NotCo musical tells the sad truth behind food brands’ happy-animal logos "For a while we have already tested our NotBurger on ‘those who know the most about meat’ in the grillers campaign, but now we wanted to boost it to the next level. Why not trying it on another planet and with a touch of humor?,” said Felipe Correa, senior marketing manager of NotCo South Cone. “If we as humans could not identify that NotBurgers are not made of meat, it was obvious that aliens could not do so either,” said Nicolás Zarlenga and Federico Plaza Montero, chief creative officers at The Juju. “We believe that when Elon Musk sets foot on Mars, it would be good to set up a NotCo store to sell the NotBurgers, which are already an extraplanetary success.” More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

NotCo tests its plant-based burgers in Hidalgo, Mexico, site of alien cow abductions

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