NotCo’s satirical musical tells the sad truth behind food brands’ happy-animal logos

NotCo’s latest campaign asks the question: Are the smiling animals in the logos of restaurants and food brands really happy? Through its “Not So Happy Animals” campaign, the plant-based company is looking to turn those logos with animals into sales. The spot below, from Gut, features singing mascots found at fast-food chains, on frozen food brands and at butcher shops. Customers are then encouraged to use their phone to visit nothappy.com in order to scan a logo with a “happy” animal (like, say, Chick-fil-A). The logo is then recognized using AI, becomes animated and starts singing about wanting customers to stop killing the animal’s friends and opt for plant-based. Users will then be redirectin to NotCo’s Amazon storefront. The ad will run on Meta in Mexico and the U.S. NotCo will also tap influencers to get the word out about the scanning experience and which logos will work.

NotCo’s satirical musical tells the sad truth behind food brands’ happy-animal logos

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