For the first seven seconds of this McDonald's ad, two siblings talk over each other as they breathlessly air their greivances to their mother, who is sitting before them on a playground bench. Then, suddenly, they stop. Cue a close-up shot of Mom, who has her finger raised in a hold-on gesture while she gulps from a McCafÃ© cup. An announcer calmly explains that "Nothing comes before coffee," before the kids, seeing Mom lower her cup, start babbling again. The mini comedy gets an extra boost when Mom decides her coffee is still the more urgent priority and takes another gulp, rendering her kids momentarily mute again.
The ad is part of a McDonald's campaign promoting a new line of espresso drinks.