Little Kid Gets a Superhero Boost at School in Adorable Amazon Prime Ad

Great Music and Performances in Spot by Joint London

Published On
Jul 30, 2015

Editor's Pick

In this adorable ad for Amazon Prime, a shy little boy has a hard time fitting in on his first day of nursery school. But his concerned dad is watching every awkward move, and uses the online retail service to order something that will give him a boost. Great music (Grow by London-based singer/songwriter Frances) and charming performances make the spot, by Joint London, more than simply cute -- and it neatly showcases what the brand can do for you, too. It was directed by Kevin Thomas at Thomas Thomas.