Pampers : 'O Canada, Baby!' Facebook App
National pride, in diapers.
Published On
May 30, 2012
Editor's Pick
What fun can be had with babies and digital media these days. Last week we saw Huggies get babies dancing the hula in a Hawaiian-themed app. Now, Pampers Canada and agency Strawberry Frog have launched a Facebook app with the aim of making a version of O Canada 'performed' entirely by babies. Canadian Olympic hopeful Priscilla Lopes-Schliep has been enlisted in the campaign, encouraging parents yto upload clips of their adorable darlings babbling and gurgling to the first 15 seconds of the national anthem. Parents can share the personalized videos, while their baby is also in with a chance of appearing in a full version of the song, set to air during this summer's Olympic Games.
Credits
- Date
- May 31, 2012
- Brand :
- Pampers
- Client :
- Pampers
- Agency :
- StrawberryFrog
- Associate Creative Director/Writer :
- Justin Via
- Associate Creative Director, Design :
- Mari Keeler
- Director, Technology :
- Lawrence Edmondson
- Project Manager :
- Elizabeth Scordato
- Digital Strategy :
- Allison Kennedy
- Video Editor :
- Adam Hellan
- Associate Creative Director/Writer :
- Justin Via
- Associate Creative Director, Design :
- Mari Keeler
- Director, Technology :
- Lawrence Edmondson
- Project Manager :
- Elizabeth Scordato
- Digital Strategy :
- Allison Kennedy
- Video Editor :
- Adam Hellan
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Project Type
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