Pampers : 'O Canada, Baby!' Facebook App

National pride, in diapers.

Published On
May 31, 2012

Editor's Pick

What fun can be had with babies and digital media these days. Last week we saw Huggies get babies dancing the hula in a Hawaiian-themed app. Now, Pampers Canada and agency Strawberry Frog have launched a Facebook app with the aim of making a version of O Canada 'performed' entirely by babies. Canadian Olympic hopeful Priscilla Lopes-Schliep has been enlisted in the campaign, encouraging parents yto upload clips of their adorable darlings babbling and gurgling to the first 15 seconds of the national anthem. Parents can share the personalized videos, while their baby is also in with a chance of appearing in a full version of the song, set to air during this summer's Olympic Games.

Credits

Date
May 31, 2012
Brand:
Pampers
Client:
Pampers
Agency:
StrawberryFrog-New York
Associate Creative Director/Writer:
Justin Via
Associate Creative Director, Design:
Mari Keeler
Director, Technology:
Lawrence Edmondson
Project Manager:
Elizabeth Scordato
Digital Strategy:
Allison Kennedy
Video Editor:
Adam Hellan
Associate Creative Director/Writer:
Justin Via
Associate Creative Director, Design:
Mari Keeler
Director, Technology:
Lawrence Edmondson
Project Manager:
Elizabeth Scordato
Digital Strategy:
Allison Kennedy
Video Editor:
Adam Hellan

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Project Type